Case Study on Contemporary Management

Running Head : CASE STUDY ON CONTEMPORARY MANAGEMENT
CASE STUDY ON CONTEMPORARY MANAGEMENT
Name of the Student
Name of the University
Author Note

CASE STUDY ON CONTEMPORARY MANAGEMENT1
Executive Summary
The report presents an analysis of the case study of the two pharmaceutical companies named
DeWaal Pharmaceuticals and BioHealthLabs and their resultant merger DeWaalBioHealth.
The report explains the concept of Mergers and Acquisitions along with providing a brief
introduction of Contemporary Management. The major problem regarding the two
companies has been focused on that seeks to explain the reasons of which company should
prevail in the market. This problem has been discussed in the light of some common
management theories such as efficiency theory and value creation theory. The report
discusses the cultural issues of both companies and their mutual conflicts along with
solutions to be implemented to solve these issues. Moreover, the three step model of Merger
and Acquisition is discussed to find ways in which senior executives can integrate the above
processes with the top management. The report compares the given merger in the case study
DeWaalBioHealth with the top two successful Merger and Acquisition companies of the
world namely Vodafone &Mannesmann and America Online &Time Warner so that the
given merger can follow in their footsteps to achieve similar success in future.

CASE STUDY ON CONTEMPORARY MANAGEMENT2
Table of Contents
INTRODUCTION......................................................................................................................3
DISCUSSION............................................................................................................................4
Problem Statement.................................................................................................................4
Background of the Problem...................................................................................................4
Conflicting Values and Management Theories......................................................................6
Integration Processes with regard to top management...........................................................7
What processes could the two senior executives and their HR should follow to work out
integration details with regard to top structure?.....................................................................8
Evaluation of usefulness of management and organisational theories and practices from the
subject to analyse the case study..........................................................................................10
RECOMMENDATIONS.........................................................................................................12
Comparison of DeWaalBioHealth with other mergers........................................................12
CONCLUSION........................................................................................................................13
REFERENCES.........................................................................................................................14

CASE STUDY ON CONTEMPORARY MANAGEMENT3
INTRODUCTION
Contemporary Management is a branch of Management that involves planning,
organizing and controlling operations to achieve goals of the concerned organization. The
term denotes the administration of people in business companies, government concerns and
non-profit organizations by the use of modern techniques. (Yılmaz& Tanyeri 2016). As the
term Contemporary indicates, these management techniques are used relevantly in the
context of present day scenarios. The people involved in Contemporary Management should
be well aware of recent changes in Management Theories and should be capable of
implementing these changes to benefit the organization as a whole. The two basic entities
utilised in this type of management are Mergers and Acquisitions. These are basically
agreements between two or more companies where two separate entities are either joined to
form a new company (Merger) or one entity is taken over by another entity (Acquisition).
The report discusses a case study in which two companies join together to form a new mega
company, thus resulting in a Merger formation. De Waal Pharmaceuticals and BioHealth
Labs are the two companies referred to in the case study which combine together to form
another company De Waal Bio Health , which acts as a merger company of the two. The
report analyses identification and background of the problems as well as causes and solutions
to be offered to the problems. (Yoo, Lee & Heo 2013).