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Market Opportunity Case Study | Dr. Pepper Snapple Group

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Added on  2019-11-25

Market Opportunity Case Study | Dr. Pepper Snapple Group

   Added on 2019-11-25

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CASE STUDY ON DR. PEPPER SNAPPLE GROUP,INC.1
Market Opportunity Case Study | Dr. Pepper Snapple Group_1
ContentsDefinition of the Problem:.........................................................................................................3Available Alternatives:...............................................................................................................3Evaluation of the alternatives:....................................................................................................4Making a choice:........................................................................................................................4Implementation:.........................................................................................................................52
Market Opportunity Case Study | Dr. Pepper Snapple Group_2
Definition of the Problem:Dr. Pepper Snapple Group, Inc. is a well-known brand of bottled beverages in the USA,Mexico, and Canada. The Company mainly focuses on the non-alcoholic beverages. Thecompany generates 89% of the net sales from the USA only. In 2008 the company hasdecided to launch an energy drink in the existing market. The organization is exploring the option to come up with a new sort of energy beverage in themarket. The decision is being evaluated by the brand manager of Dr. Pepper Snapple Group;Inc. Accordingly, the brand manager is looking into options like launching the AcceleradeRTD brand way back in 2007. The energy beverage market is considered the fastest-growingmarket in the USA. The company has good market share in the USA and a well-known brandin the bottled beverage. These scenarios inspired the organization to introduce a new brandedproduct into the energy beverage market. Now, the company is considering various strategiesto introduce the energy drink into the targeted market.Available Alternatives:There are certain alternatives available in the market that the organization can pay attentionto, for exploring the market opportunity in an optimum manner. Accordingly, the firstalternative available to Dr. Pepper Snapple Group, Inc. is to launch an energy based beverageinto the existing market of USA, Canada, and Mexico wherein the company operatesextensively. The organization has integrated brand to its credit and is focussed on the highgrowth opportunities along with high margin categories in the market. The business has astrong distribution capacity to make them available to the targeted market. Moreover, Inc. has3
Market Opportunity Case Study | Dr. Pepper Snapple Group_3

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