This case study explores the emergent growth of online shopping and its coexistence with traditional stores. It discusses five retail technologies, including beacons, facial recognition, robot assistants, smart mirrors, and auto checkout, along with their advantages and disadvantages. The study also delves into Symphony Retail's vision of the supermarket in 2020 and its future outlook. Additionally, it examines the ethical considerations of location-based marketing and the business of knowing consumer visiting places.