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Case Study on Fra-Pas Frozen Yoghurt Shop

   

Added on  2020-10-22

9 Pages2206 Words189 Views
Individual Report

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Evaluation of the partnership:.................................................................................................12. Porters Five Forces..................................................................................................................23.Macro Environmental Factors..................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTIONThis report is based on the case study about FRA-PAS FROZEN YOGHURT SHOP whichis owned by two business partners Frank Jones and Paddy Jackson who are willing toexpand their business. This report discusses about the challenges and the opportunitieswhich can come across while expanding the business. This assessment will also discussabout the evaluation of the partnership between Frank Jones and Paddy Jackson, what arethe pros and cons of the partnership and how it will have impact on the expansion ofbusiness (Auster and Choo., 2014). This report also discusses about the various forces thatare present in the market that will help in achieving the competitive advantage and also themacro environmental factors that could help in improving the Yoghurt business.MAINBODY1. Evaluation of the partnership:Partnership may be defined as the formal arrangement in which two or more parties arewilling to manage and operate the business activities. Any type of the business in which two ormore than two individual’s money, skills and other resources are involved and involves thesharing of profit and loss as per the terms and conditions of partnership agreement. Partnership isa specific kind of the relationship that is formed by the agreement of two or more than twoindividuals who carry the business as co-owners of the organisation. As Fra-Pas Frozen Yoghurtshop is run by two partners Frank Jones and Paddy Jackson and they entered in the partnership18 months ago (Fahey and King., 2015). Partnership have both positive as well as the negativeimpact on the business of shop. The pros and cons of partnership can be explained as follows:Pros:1.large Resources: By entering in the partnership they have large resources available forrunning and expansion of the business. They can bring more capital to the business by thejoin efforts of the partners, this will help them to run the business smoothly and face thechallenges in future.2.Flexibility: As the partnership is generally easy to form, easy to run and manage. AsFrank worked as chef and Paddy worked as the hospitality manager in local hotel so theywill be able to make their business mobile, elastic, flexible and also will make it freefrom the legal restrictions in operating business activities. Frank and Paddy can make thechanges in the business in order to meet the changing circumstances as they both have1

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