Case Study on Louis Vuitton

Running Head: LOUIS VUITTON
Louis Vuitton
Name of the student
Name of the University
Author’s note

LOUIS VUITTON1
Response to question 1
Louis Vuitton is the rare luxury brand which sells fashion accessories like made from
premium quality leather. The brand deals in products like leather goods, watches, handbags,
jewellery, shoes and sunglasses. The products of the brand targets wealthy customers and uses
only celebrities to market its brand. And as long as they keep supplying as they used to earlier,
they will remain to have the following that they have at present. The monogram of Louis Vuitton
is the symbol of quality in the fashion market. To the extent staying new, Louis Vuitton has
acquainted new fashioners and craftsmen with revive their image so as to draw more youthful
clients, while the conventional models are as yet held. There are no defectiveness in the products
and the price remains always extraordinary (Rocamora, (2016). The brand is also trying to
expand in China and India. This expansion strategy will also help the brand to stay fresh and
retain its cachet. The brand can also increase its cachet by experimenting into home furnishing.
Response to question 2
Counterfeiting of the Louis Vuitton is always negative for the brand because the imitation
will lead to low brand value among the customers. The customers will lose faith in the brand due
to the low quality offered due to counterfeiting. Customers will have negative reviews about the
brand and this will act as bad word of mouth for the products. The counterfeiting of any brand
can lead to downfall of the brand. It always had negative impact on the brand due to which the
company maintains tight control over the distribution channel and sells its products through
boutiques which is located in high end shopping areas and stores, and also run by the company’s
managers and employees (Hansen & Møller, 2017).