Case Study on Social Media Campaign

Running head: CASE STUDY ON SOCIAL MEDIA CAMPAIGN
Case Study on Social Media Campaign
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CASE STUDY ON SOCIAL MEDIA CAMPAIGN1
Table of Contents
1. Introduction..................................................................................................................................2
1. 1. Problem Statement...............................................................................................................2
2. Methodology................................................................................................................................3
3. Literature Review........................................................................................................................4
4. Solution Development and Proposal...........................................................................................5
5. Discussions and Conclusion......................................................................................................11
References......................................................................................................................................14

CASE STUDY ON SOCIAL MEDIA CAMPAIGN2
1. Introduction
Social media campaign is deemed to be a coordinated marketing effort in attaining a
business goal employing more than one social media platforms. These social media campaigns
facilitate the companies in improving brand image before its target consumers through knowing
the preferences of the target audiences along with encouraging consumers to explain their
experience towards the brand (Wu et al. 2015). The objective of the paper is to analyze the case
study of social media campaign of a company that is intended to enhance its image to its target
consumer base. The paper will also evaluate the failed social media campaign and based on that
a risk management framework will be proposed through analyzing potential threats to the
organization and focusing on eliminating the impact of such risks.
1. 1. Problem Statement
From analyzing the case study it has been analyzed that the company intended to improve
its brand image before its target consumer base and considered to highlight the positive impact of
its business on the community if Singapore. Along with budgeting for donations the company
also developed a social media campaign in order to highlight their charity efforts. However, it
has been observed that in launching this social media campaign the company faced issues related
to the employees having personal reservations with this campaign causing conflict with the
supervisors. The employees that were not offered any opportunity by the company to voice their
concern entered into conflict with the company and resigned. However, other employees feel dis-
empowered and socially isolated. The company also faced criticisms on its social media
campaign were there increased high complaints regarding their disrespect towards charity and
being hypocritical in their intentions. Such issues resulted in the company to close its social

CASE STUDY ON SOCIAL MEDIA CAMPAIGN3
media page and withdraw from the campaign. After analyzing the case study it has been gathered
that there is a need for identifying potential threats to the company, minimizing such risks and
evaluating the successful implementation of future strategies (Aguinis and Glavas 2019).
Considering such issues, the paper will focus on developing a risk management and solution
development plan that can make the company aware of the causes of such issue that took place
and ensure that such situation can be avoided in future.
2. Methodology
In analyzing the issues faced by the company along with revealing the reasons for failure
of its social media campaign two selected paradigms are Neohumanism and Radical
Structuralism. Radical structuralism paradigm is deemed to be focussed on aspects related to find
a radical change for contributing to a society in a social order or for bringing in social change.
Neohumanism paradigm methodology is selected as it can facilitate in explaining ways that can
support avoiding individual employees from being partisan to his conflict (Aldrich 2017). The
two papers are cited for gathering information used for explaining these methodologies
application in the current case study. “The Importance of Social Capital in Building Community
Resilience” is selected for analyzing the Neohumanism paradigm and “The division of labor in
society” is selected for explaining radical structuralism methodology in dealing with identified
problem in the company. Radical structuralism methodology is employed in this paper as it can
facilitate in addressing the identified problem in the company through application of objectivist
view of the society and it focused on strengthening the position of working class that deals with
capitalist dominations (Durkheim 2014). On the other hand, Neohumanism paradigm is
employed as a suitable methodology in analyzing the company’s problem as it can facilitate in
evaluating human consciousness.