Complete a case study of ABC Corporation (AMAZON), in the case section of the text (e.g. Case Number 3). A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations. The case study must include these components: pages of the following on AMAZON 1. Executive Summary 2. Existing mission, objectives, and strategies 3. A new mission statement (include the number of the component in parenthesis before addressing that component) Great mission statements address these 9 components: • Customers: Who are the firm’s customers? • Products or services: What are the firm’s major products or services?
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