Strategic Planning in Organizational Strategy

Running head: CASE STUDY
CASE STUDY
Name of Student
Name of the University
Author Note

CASE STUDY1
Executive Summary
Organizational strategy includes all those actions that a company takes in order to achieve its
goals for the long period of time. Strategic planning therefore helps in providing a direction and
also outlines the measurable goals. Therefore strategic planning helps in guiding day to day
operations and evaluates the progress and helps in changing approaches according to the external
environment. The organizational strategy is prepared based on the mission statement of the
company. A mission statement includes the reason of existence for a company, discusses about
its overall goals, and includes identification of the gaols of the operations. Therefore a mission
statement of an organization includes information about the goods and services offered by the
company and also include the regions of operation of a company geographically. The vision
statement of a company on the other hand discusses about the objectives of an organization that
helps in guiding the decision-making within the organization. All types of organization even the
non-profit organizations create a vision statement. Organizational goals and objectives include
all the operations that are required to be done by an organization in order to achieve its vision
and mission. The company selected for the paper included Amazon. The main aim of the paper
was to discuss about the vision and mission of the company under study. The paper therefore
discussed about the existing mission, objectives and goals and business model of Amazon and a
new mission statement of the company.

CASE STUDY2
Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................3
Existing mission statement, vision statement, objectives and strategies.........................3
Amazon business model..................................................................................................4
New Mission Statement...................................................................................................5
Customers....................................................................................................................6
Products and services...................................................................................................6
Markets........................................................................................................................6
Technology..................................................................................................................7
Concern for growth, survival and profitability............................................................7
Values and beliefs........................................................................................................7
Competitive advantage................................................................................................8
Concern for public image............................................................................................8
Concern for employees................................................................................................8
Conclusion...........................................................................................................................8
References............................................................................................................................8

CASE STUDY3