Importance of Mission and Vision

Importance of
mission and
vision
Amazon Inc.

Amazon Inc.’s mission
Mission of a business drives the business and defines what the business does at its very core.
Mission also defines business objectives and the business’s brief strategy to accomplish these
goals.
Amazon Inc.’s mission is “We strive to offer our customers the lowest possible prices, the
best available selection, and the utmost convenience.”
Amazon Inc.’s vision
Vision of a business gives business the right direction and a long term sense of purpose. Mission
is relatively short term as compared to the vision of the business.
Amazon Inc.’s vision is “To be Earth’s most customer-centric company, where customers
can find and discover anything they might want to buy online.”
Role of mission and vision
Mission and vision of a business play a significant role in the guiding the business by
establishing clear goals and a long term expectation from the business. Vision guides the long
terms goals of the business. Together, mission and vision communicate organization’s purpose to
the business’s stakeholders (Cady et. al., 2011). Mission and vision of the business also guides
business employees about the long term goals of the business.
Evaluation of company’s actions and their alignment with the mission and vision
Amazon Inc.’s actions are absolutely in line with the company’s vision and mission. As defined
in the company’s vision, the business is highly customer centric. Consumers can purchase a wide
variety of products through Amazon including clothes, furniture, utensils, grocery items,
decorative products, electronics, books or even beauty products. Within these categories, there
are numerous sub-categories; each containing hundreds of unique products to select from.
Products sold by Amazon are delivered on time and regular updates are sent to customers on
their mobile phones and email address. Amazon also offers the option of delivering the product