Solving Supply Chain Issues: Case Study of Barilla
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About This Document
This case study discusses the problems faced by Barilla in their supply chain, including stock outs and the bullwhip effect. It suggests solutions such as Just-In-Time Distribution, e-commerce, express delivery, collaborative forecasts, everyday low pricing, vendor managed inventory, and supply contracts. The case study also explores the competing objectives of farmers, manufacturers, distributors, and retailers in the supply chain.