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Case Study- Ryanair | Role Of Service Quality & Price For Influencing Customer Satisfaction In Aviation Industry

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Added on  2020-01-28

Case Study- Ryanair | Role Of Service Quality & Price For Influencing Customer Satisfaction In Aviation Industry

   Added on 2020-01-28

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Aim-To assess the role of service quality and price for influencingcustomer satisfaction in aviation industry- a case study ofRyanair. Objectives-To assess the role of service quality and price oncustomer satisfactionTo analyse the effect of service quality and pricefactors on customer satisfaction Theme 4- Ryanair staff is well versed in order tofulfil the needs of consumers and attain satisfaction?Strongly dissatisfiedSomehow satisfiedStrongly satisfied02468101214Column BTheme 1- Why do you prefer using Ryanair airlines fortravelling? Low costService qualityExperienced staff02468101214Column B Theme 2- Do you think that service quality and price playsa major role in influencing customer satisfaction?Strongly disagreeDisagreeNeutralAgreeStrongly agree Theme 5- Airlines focusing upon low carrier rateinfluences more number of consumers?YesNo Theme 3- Do you assess that delivering quality services tocustomers will help firm in retaining clients for long run?YesNo024681012141618Column B Theme 6- Do you think service quality should be measured bymanagement of airlines from time to time in order to overcome customerdissatisfaction?YesNo024681012Column BConclusionAbove study replicates that service quality and price factors are considered crucial in relationto influence customers towards airlines and enhance satisfaction. Therefore, Ryanairintroduces quality services and low budgeted airlines that enhances travellers to once travelfrom such airlines and improves profitability. Through delivering low price carrier facilityand experienced staff for delivering quality services helps Ryanair to influence customersatisfaction. Data has been collected from UKCBC students and identify their opinionregarding low cost airlines and its usefulness so that sales ratio can be enhanced. Later aposter has been made which assesses the overall results obtained from the research. Research approach- inductiveResearch philosophe- interpretivism Research design- descriptive Data collection methodsprimary questionnairesecondary-articles, internet sources, literature and books Sampling- random sampling technique 20 UKCBC students
Case Study- Ryanair | Role Of Service Quality & Price For Influencing Customer Satisfaction In Aviation Industry_1

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