Strategic Human Resource Management in Starbucks

Case Study
Strategic Human
Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
ESSAY.............................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................1

INTRODUCTION
Strategic human resource management is refers to as the process which an HR adopts in
order to increase companies growth and productivity level in the market place. The purpose
behind the implementation of these strategic human resource management within the business is
to advance flexibility, innovation and competitive advantage along with improving the business
overall performance. This concept is mainly concerned with the human resource as well as the
strategies of the organisation that the firm implements for the effective and efficient results. In
order to complete this assignment the chosen association is Starbucks which is world wide
known for their coffee brands. The company was formed in the year 1971 at Seattle. This report
has been prepared in regard to cover different topics such as different functional aspects of the
strategic human resource management which is implementable to employees of the Starbucks.
Apart from this, the document also focuses on the study of diverse Strategic human resource
management policies which the Starbucks will established within their business in order to fit in
declining markets(Daley, 2012).
ESSAY
Human resource management within the organisation is termed to be as the vital
component as these are the whole and sole for the organisation which focuses on the overall
management of the business starting from its functioning , staff, and overall activities which are
to be performed within the business so that the efficiency of a business to perform the task can be
increased. HRM for the business is essential as these enables the firms to carry out their task in a
smooth manners so that they can easily compete with the other competitive firm by gaining a
competitive advantage. By the successful establishment of these human resource management
within the Starbucks, the company can gain certain range of advantage such as increment in their
overall productivity , profitability, easy adoption of different training and development
programmes along with the frequently changing environment, consistency of the employees
within the Starbucks so a long lasting period of time so that the ultimate goal of the firm can be
attain within a tenure.
Strategic human resource management is the core for the business association as it
helps the association in attaining a position which differentiate them from the competitors
available within the market place(Kramar, 2014). This SHRM is to ensure that human resource