Strategic Leadership Running Head: Strategic Leadership

Running Head: Strategic Leadership
STRATEGIC LEADERSHIP

2
Strategic Leadership
4. Use the value-chain analysis to determine the parts of JCP’s operations that create value
and those that do not.
Primary activities
● Inbound logistics
Transformation of store with new designs to provide a better experience of shopping to
customers has taken place under the supervision of Johnson, the CEO of JCP. Trendy
products have been gathered in the warehouses and displayed at stores to attract maximum
customers towards this company.
● Operations
Johnson has changed the pricing strategy of this company and they have started selling
products at a fair price. The new CEO has stopped discounts, coupons and constant
purchasing criteria at JCP. This decision has not created value and they lose many
customers. On the other hand, serving the experience of mini-mall at JCP has created values
and it is successfully attracting more customers towards Penny.
● Outbound logistics
Repacking and distribution to retail stores from warehouses can be included within
outbound logistics. This approach is helping in offering products as per latest trends to
customers.
● Sales and marketing
JCP sell their products directly to the end customers and gain maximum benefit from their
sales. Their mini-mall at JCP stores and improved marketing is influencing customers to
spend more hours at this place and it is increasing the rate of sales.
● Service
JCP is offering trendy products to their customers and they record review of customers for
future improvement. This approach of this company is helping them to provide the best
quality goods and services to customers (Serrat, 2017).