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Case Study of HMV - SWOT analysis and PESTLE Analysis

   

Added on  2020-12-10

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Case study
Case Study of HMV - SWOT analysis and PESTLE Analysis_1

Table of ContentsINTRODUCTION...........................................................................................................................1SWOT analysis............................................................................................................................1PESTLE Analysis........................................................................................................................2Porter’s Five Forces Analysis......................................................................................................3Value chain analysis....................................................................................................................3VRIN analysis..............................................................................................................................4Ansoff Analysis...........................................................................................................................4BCG Matrix.................................................................................................................................5CONCLUSION................................................................................................................................6REFRENCES...................................................................................................................................7
Case Study of HMV - SWOT analysis and PESTLE Analysis_2

INTRODUCTIONThis project report is based on the case study of HMV which is a leading high streetretailing company in the music and video. Organisation was established in the year of 1921. Theslogan of the company is top dog for music (Xingang, Jiaoli and Bei, 2013). HMV facednumerous issues while operating their business operations in market as first they were getting arapid growth but after it, they faced a huge downfall in business revenue. Hilco UK alsoannounced that it will acquire HMV in 2013. This report is going to analyse the SWOT, valuechain and VIRN model in order to analysing organisation's internal resources and capabilities. Italso covers PESTEL analysis for external environmental analysis, Porters 5 Forces to identifyingcompetitive advantages, ANSOFF and BCG matrix of market analysis. SWOT analysisswot analysis refers to strengths, weaknesses, opportunities and threats of a company.This shows the internal and external factors of HMV, opportunities and threats are externalfactors but strengths and weaknesses are its internal factors. By the help of SWOT these factorsare analysed in HMV. Strengths :This is internal factor of HMV, since it has an iconic trademark and itsacceptability all over the united kingdom is high (Şeker and Özgürler, 2012). Some of thestrengths as follows:1.The quality of HMV products are very high and satisfactory and it is well known forthe company. 2.Prices: product prices in HMV stores for physical outlets are always affordable for thecustomers.3.Market position: even through there has been dropping in recent years but its marketcondition well and good in UK. Weaknesses 1.Failure in following trends: It have lack in adoption of rapid change of today's businessmodel.2.It should be done online marketing for reminding people who we are and what thecompany is provided to them. Opportunities1
Case Study of HMV - SWOT analysis and PESTLE Analysis_3

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