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Factors Impacting on Expansion of Marvin and Smith's Coffee Shop : Report

   

Added on  2020-06-04

13 Pages3419 Words45 Views
CASE STUDY
Factors Impacting on Expansion of Marvin and Smith's Coffee Shop : Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11) RESEARCH AND JUSTIFICATION FOR CHOOSING FRANCE FOR BUSINESSEXPANSION...................................................................................................................................12) MARKETING MIX....................................................................................................................23) IMPLICATIONS OF NEED FOR HANK AND PATTY COFFEE SHOP...............................44) FINANCIAL POSITION OF COFFEE SHOP...........................................................................55) SUMMARY.................................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INDEX OF TABLESTable 1: Profitability ratio................................................................................................................5Table 2: ROCE.................................................................................................................................6Table 3: Liquidity ratio....................................................................................................................7
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INTRODUCTIONExpansion of entity is effective for increasing its profitability, marketability at maximumlevel. It is helpful for appropriate decision making and to expand business effectively. Presentreport is based on understanding the key factors impacted on expansion of Marvin and Smith'scoffee shop. It is the coffee shop run by Hank Marvin and Patty Smith of UK. The firm isplanning for setting up its new entity in France. In this regard, justification for choosing Franceto establish new entity as its coffee culture and others tools will be discussed. Moreover,marketing mix elements for development of entity will be introduced. Further, implications ofneed for the coffee shop will be understood in this assignment. Likewise, actual financialposition of the entity on which decisions are made regarding coffee shop's expansion will behighlighted.1) RESEARCH AND JUSTIFICATION FOR CHOOSING FRANCE FORBUSINESS EXPANSIONIt is recognised that both partners of Marvin and Smith's coffee shop are planning forbusiness' expansion in other country. Therefore, research is conducted on culture, people'slifestyle and environment to make appropriate decision and systematic planning for the newcreation. In this regard, they are planning for establishing its new branch in France whose cultureand people's standard is to be found. It is observed that there is different region's people availableincluding Christian, Muslim and others (Grissemann, Plank and Brunner, 2013). However, it isspread around 640679 kilometre square in area and its population is about 67158000 accordingto analysis done in 2017. Including this, its GDP is around 2833 million in 2017 which is quiteeffective in comparison to other countries of the world. Besides this, on analysing its culture andpeople's standard in food and coffee culture, it is quite developing and attractive. Therefore, itcan be forecasted that establishing new entity of Marvin and Smith's coffee shop in France willbe a success in the future. In addition to this, coffee drinkers of country are in wide range as its income earning infood and coffee sector is getting increased at higher level in comparison to previous years.Similarly, drinking coffee is in trend in France which attracted people on a large scale(Laukkanen and et.al., 2013). However, demand for coffee and fast food is getting increasedwhich demonstrates high standard and economic position. Thus, business expansion in France1
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