Tengri is a sustainable fashion knitwear brand that offers luxury products made from the fibres of Yak found in Mongolia. Tengri follows sustainable marketing principles and maintains a fair share profit model for the nomadic herder families dwelling in Mongolia who provide the supply of wool required by Tengri. Tengri's products are unique and made of rare Khangai noble fibres, which are not only superior in quality but also naturally sustainable.

Case Analysis of Tengri

Analyzing the marketing mix, positioning, and sustainable marketing principles of Tengri organization.

Discover Tengri, a sustainable fashion brand that uses Yak fibres from Mongolia to create luxury knitwear. Explore their marketing mix and eco-friendly marketing strategies.

Case Study of Tengri - Sustainable Fashion Knitwear Brand

Tengri is a sustainable clothing brand based in London that offers products made from Yak wool. It has a clear and sustainable supply chain and focuses on diversifying its product range. The marketing mix includes product, price, place, and promotion strategies. Tengri's sustainable principles include innovative approaches, fair share, pillars of sustainability, partnership, sustainable technology, and social business model. Areas of improvement for Tengri include reducing the use of Angora Fur, increasing brand awareness, avoiding animal testing, and adopting change management.

Tengri: Sustainable Clothing Brand for Winter

This case study analyzes the sustainable marketing mix of Tengri, a London-based company specializing in sustainable clothing and apparels. It examines the company's product, price, place, and promotion strategies, as well as its principles of marketing sustainability. The study also provides recommendations for further improvement in sustainability practices.

Marketing

Sustainable Marketing Mix of Tengri: A Case Study

This document discusses the sustainable marketing practices adopted by Tengri, a leading brand in London. It explores their marketing mix, positioning analysis against competitors, and areas of improvement. The company focuses on eco-friendly products, premium pricing, and partnerships with sustainable partners.

Sustainable Marketing Practices of Tengri

This report analyzes the marketing mix, positioning analysis, and principles of sustainable marketing followed by Tengri, a top collective and luxurious fashion company. It explores the organization's marketing strategies and areas of improvement.

Sustainable Marketing and Management

This article discusses Tengri's marketing mix involving product, price, promotion and place. It explains how Tengri uses unique quality and fiber as a marketing tool, fairshare business model for pricing, collaborations for promotion and global heritage for place. The article also includes a positioning analysis against competitors and Tengri's sustainable marketing principles.

Business Development

Professional Development

Economics

Tengri's Marketing Mix: Product, Price, Promotion and Place

Explore how Tengri, a social business enterprise, integrates sustainability in the textile industry through marketing mix strategies. Learn about their fair-share model, socially responsible practices, and green partnerships.

Case Study of Tengri - Sustainable Fashion Knitwear Brand

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Tengri: Sustainable Clothing Brand for Winter

Sustainable Marketing Mix of Tengri: A Case Study

Sustainable Marketing Practices of Tengri

Sustainable Marketing and Management

Tengri's Marketing Mix: Product, Price, Promotion and Place

Sustainable Marketing Principles and Strategy at Tengri: A Case Study