Sustainable Marketing Practices of Tengri

Running Head: SUSTAINABLE ARKETING 0
Sustainable Marketing
(Student Name)

SUSTAINABLE ARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Marketing Mix of Tengri.................................................................................................................2
The case and Synthesis of Theory...................................................................................................3
Positioning analysis of Tengri against its competitors....................................................................3
Sustainable Marketing Practices adopted by Tengri.......................................................................4
Are of Improvement in Respect of Sustainable Principles..............................................................4
Conclusion.......................................................................................................................................5

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Introduction
Tengri is one of the leading brands in London that is based on
winter clothing brand. It is a global, social as well as local business
that was founded in the year 2014 by Nancy Johnston. The company
obtains their raw material from Magnolia as well as the mountains of the Khangai The company
offers variety of products to their consumers in the category of Fibers, Fabrics, as well as yarns.
The fibers are majorly made from Mongolian Yak wool. The Company maintains sustainable
transparency as well as ethical supply chain to cater their products at larger scale in an effective
manner. It is majorly concerned to diversify their products into the fashion as well as lifestyle
articles. Such products are purely natural as well as environmental friendly. The company is
majorly known for their sustainable practices as well as products (Tengri, 2018).
Marketing Mix of Tengri
Marketing mix is one of the effective tools to analyze the services provided by the company and
in what pattern (Pomering, 2017). The marketing mix of Tengri is explained in below points:

SUSTAINABLE ARKETING 3
Product
Tengri offers variety of woolen clothes for both men as well as women. Such product is
produced by using pure yak wool. The woolen clothes of the company are extremely warm as
well as soft as cashmere. The products of the company are hypo allergic, thermal regulating,
breathable resist odor as well as water. The products that are offered by the company are hand
knitted throw, ribbed and weave socks, classic ribbed scarf, hand knotted sweater, tuck stitch
beanie as well as fringed blanket.
Price
The company has adopted premium pricing method in their business. Their price range of
products starts from 165 pounds to 175 ponds as well as throws & blankets starts from 1150
pounds to 1950 ponds. The company does not charge any shipping charges form their consumers
(Mostafa, 2016).
Place
The fiber of Tengri is majorly manufactured from Magnolia as well as Khangai mountains.
Moreover, the company also makes collaboration as well as partnership with other different
companies to enhance their distribution channels of their products in an effective manner. It has
partnership with Savoir beds to produce the finest handcrafted sleep system. The company also
partnered with Selfridges to manufacture the high quality fibers in an effective manner.
Promotion