Communication Tools and Strategies for Recovery from Crises in Paris

Case Study

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Communication tools and strategies adopted by destination for effective recovery from crises1
Application of theoretical approach for crises management in real situation.............................4
Arguments around to the framework of disaster management...................................................4
Evaluation of proactive and reactive strategies of crises management adopted by destinations
at global level..............................................................................................................................6
Assessment of the impact of effective management of crisis on the improvement of tourism
destination...................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
.......................................................................................................................................................11

INTRODUCTION
Tourism is about the travel for pleasure or business. This is considered as an act and
process which includes spending of time away from home in direction of recreation, relaxation
and usage of commercial provision but not for more than one consecutive year. There is huge
contribution of such tourism activities towards the development of nation. This will aid in
development of different facilities along with infrastructure. Occurrence of high flow of foreign
currency further contributes in strengthening of nation's economy. This enables them in creation
of new business or job opportunities that simultaneously aid in removal of unemployment
situations. There are many acts that impacts the tourism activities negatively at worldwide level.
These are of both kind i.e. man made and natural. Activities related to terrorism falls under the
category of man made acts that impacts the tourism negatively at large level. This creates the
threat upon the safety and security of tourism destinations along with the tourists (Argomaniz
and Vidal-Diez, 2015).
The threat which is considered under this report is related to terrorism activity in Paris on
November 2015. The main objective of this report is about improvement of understanding
regarding tools and strategies which were used by the destination in process of recovery from
crises. The aspects covered in this report includes analysis of communication tools and strategies
used by tourist destinations for effective recovery from identified crises, theoretical approaches
can be used for the purpose crises management by destination in real situation and arguments
around to the framework of disaster management. Also, includes determination of proactive and
reactive management strategies adopted by destinations at global level to grab safeguard from
crises and impact of effective management of crises or disaster on improvement of destination.
Main Body
Communication tools and strategies adopted by destination for effective recovery from crises
Paris is the capital of France and one of the most renowned tourism destination. This is
considered as the global center for art, fashion, gastronomy and culture. In comparison to the
other destinations of France, Paris is the one where highest number of tourists were visit every
year for different purposes. This would be the reason that tourism was one of the major source of
income within Paris. In 2018, the number of tourists visit to Paris was around 17.95 million for
the purpose of sightseeing and shopping. Continuous development and overall improvement in
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