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Senior citizen music market and nostalgia marketing regarding Jonnie music

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Added on  2020-02-05

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Case Study: Tribute Ltd INTRODUCTION 3 TASK 1 3 Critically analyze senior citizen music market and role of nostalgia marketing regarding Jonnie music 3 TASK 2 4 a. Evaluating the test conducted to derive meaningful information 11 TASK 5 11 Presenting the manner in which Tribute Ltd should make marketing of Jonnie music 11 CONCLUSION 11 REFERENCES 13 APPENDIX 14 Appendix 1. TASK 1 Critically analyze senior citizen music market and role of nostalgia marketing regarding Jonnie music In UK

Senior citizen music market and nostalgia marketing regarding Jonnie music

   Added on 2020-02-05

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Case Study: Tribute Ltd
Senior citizen music market and nostalgia marketing regarding Jonnie music_1
Table of ContentsINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................3Critically analyze senior citizen music market and role of nostalgia marketing regardingJonnie music...........................................................................................................................3TASK 2......................................................................................................................................4a. Showing formula which is used for determining % of total and % of total profits............4b. Presenting graphs in relation to % of total and % of total profits......................................4TASK 3......................................................................................................................................6a. Presenting nature of customers regarding Jonnie music by combining two sets of data...6b. Explaining the extent to which data is biased or inappropriate.........................................8c. Ways to improve data collection........................................................................................9TASK 4......................................................................................................................................9a. Evaluating the purchasing and listening preferences of varied age groups.......................9b. Identifying whether there is significant difference takes place between the people of agegroup....................................................................................................................................10c. Assessing the main aspects and appropriateness of interns survey research...................11d. Evaluating the test conducted to derive meaningful information....................................11TASK 5....................................................................................................................................11Presenting the manner in which Tribute Ltd should make marketing of Jonnie music.......11CONCLUSION........................................................................................................................11REFERENCES.........................................................................................................................13APPENDIX..............................................................................................................................14Appendix 1...........................................................................................................................14Appendix: 2..........................................................................................................................14Appendix 3...........................................................................................................................15Appendix 4...........................................................................................................................16
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Senior citizen music market and nostalgia marketing regarding Jonnie music_3
INTRODUCTION In the present era, music industry is the one which is making contribution in theeconomic growth and development of UK. Such industry includes various entities such asMusicians, lyricist, writers and composers. In this way, music industry offers employmentopportunities to the large number of people. Contribution of UK music industry in grossvalue added aspect accounts for £4.1 billion. In addition to this, sales revenue of UK musicsector inclined from £2 billion to £2.5 billion. This aspect clearly shows that UK musicindustry is keep growing. This project is drafted on the case scenario of Tribute Ltd, smallmusic company, known for Hendrix and Jonnie music. The main focus of the present studyis to make analysis of primary and secondary data set regarding Jonnie music to derive highlysuitable output. Further, it will provide deeper insight about the extent nostalgia marketinghelps in developing awareness among the people regarding Jonnie music. TASK 1Critically analyze senior citizen music market and role of nostalgia marketing regardingJonnie musicIn UK music sector, senior citizen places high level of emphasis on listening music atthe time of exercise, walking etc. However, young people listens music for meeting thepurpose of entertainment. For enhancing psychological arousal and subjective experiencessenior citizens people listens music at the time of doing exercise. From evaluation, it also hasbeen found that senior citizens of UK listens songs which are introduced by Tribute Ltd.Further, in UK large number of population falls in the category of senior citizen. In thisregard, music company and marketers are required to offer services according to theexpectations of individual (Cloonan, 2016). Case study clearly shows that Jimi Hendrix isone of the well known guitar player, musician and songwriter. Hendrix of Tribute Ltd hasbuilt effective image in the mind of people especially among senior citizens. Now, TributeLtd focuses on promoting Jonnie music albums with the aim to get desired level of outcomeor success. In order to meet such objective Tribute Ltd requires to lay emphasis on employingnostalgia marketing strategy. By using strong memories and familiar events Tribute Ltd canattract large number of senior citizens (Clayton, 2016). Hence, by reviving the old memories
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