Nostalgia Marketing Concept and Internet Marketing Role | Tribute Ltd
Added on -2020-02-05
| 17 pages| 2515 words| 32 views
Trusted by 2+ million users, 1000+ happy students everyday
Showing pages 1 to 4 of 17 pages
Introduction UK is the well developed country and music industry is working tremendous in the economic growth of the nation. Statistical report shows that recently it is contributed approx 4.1 GBP billion. Records show that in the year 2015 musicians, lyricists etc. related persons have generated approximately 2GBP billion turn over(Anderson and et.al, 2016). Present report is based on the Tribute Ltd which is working at small scale and promotes tribute artistic music in the UK. Jonnie Jones has recently joined the cited firm, person is good guitar player and write songs. Hendrix’s tribute artist was the most popular guitar artists and awarded many times by music industry. Mr. Jonnie Jones has appointed as Hendrix.Assignment will discuss the marketing concepts of nostalgia marketing, it will critically evaluate the aspect that whether this marketing concept would be useful in attracting population or not(Berman and Wang, 2017). Managers of cited firm are paying attention of the distribution channel so that maximum number of people can listen this music and get attractedtowards the firm. In addition, study will collect data from primary and secondary sources in order to make sound business decisions. Task 1 Critical analysis of senior citizen music market, nostalgia marketing concept and internet marketing role In the modern era people like to listen music but music preferences of senior citizens and younger’s are differed from each others. Elders like to listen music while doing any exercise, rehabilitation and getting relax whereas for the young generation music is the kind of entertainment medium(Cramér, 2016). People those who are in the age of 50 or above they think that music can help them in increasing physiological arousal and can make them relax. Tribute music is the first choice of senior citizens. Most of the old persons have collection of songs, albums of Tribute music. In the UK there are number of old persons those who have interest in such type of musicso it is very essential for the marketers to pay attention on their needs and fulfill those. Jimi Hendrix was the world popular guitar artist, singer, song write (Leung, Bai and Stahura, 2015). His music was appraised by the population all the time Range of people mostly senior citizen like his
music mostly(Greenwood and Hartley, 2017). In orderto attract more people towards the brand Tribute Ltd has decided to take support of nostalgia marketing for promoting music of Jonnie music. They have target the senior citizen those who like to listen his music. Being a small sized company taking support of nostalgia marketing would be effective approach for tribute Ltd. In this company will make the positive connection with audience by promoting the Tribute music (Introducing the Future Music Forum. 2016). It will evoke excitement among senior citizen and they will take high interest in this. The marketing strategy will promote the music in such manner so that people buy Jonnie music album , song. In the modern digitalization world social media and internet are best ways of making connection with the mass audience. It will develop old memories and will generate new positive energies among those who like the music most. In addition to this, there are many other ways of promoting and marketing the brand. Tribute ltd can develop its own website and can promote the music album and songs by offering extra discounts(Berman and Wang, 2017). To senior citizen. Company can use the Face book and Twitter and can upload video or pictures of music album in order to enhance interest of the audience that will attract more people towards the Jonnie’s work (Kimmel and Kitchen, 2014). It is fact that social media has become the biggest way of promotion and advertisement. Most of the people use the internet and they operate these social networking sites frequently. By promoting the music on these sites can help in making strong connection with the customers and it can support in achieving the brighter success to Tribute Ltd (Anderson and et.al, 2016).
Found this document preview useful?
You are reading a preview Upload your documents to download or Become a Desklib member to get accesss