SWOT Analysis of I-Phone for Expansion in South Korea

Case Study Worksheet
Name: _______________________ Group members: __________________________________
Strengths Weaknesses
 Established Name
 Good ties with South Korea
 Constant innovation (Sammut‐Bonnici & Galea, 2015).
 Clever design and Multi touch screen
 Apple is globally Iconic and this again closed at
$169.60
 Apple was first to introduce the innovative products
have changed the lifestyle and the overall
proficiency in technology
It is the most demanding brand in the corporate
offices, Apple has the specific business page that
offers top quality technology
 Focusing only on premier goods
 Expensive products
 Cut throat competition
 Lack of marketing and promotions as well as lack of
competition.
 When a customer buys the product of Apple, the
individual tends to remain in Apple world (Lovato, Mitton,
Denis Shaw & Smith, 2016).
 Incomparability of the software with the other devices
and this again falls for inability of the company.
Opportunities Threats
 Established company providing growth, employment  Already saturated phone market
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Name of Company: I-PHONE
Background: (who, what, when, where, why questions, etc.)
 Founded in 1976 by Steve jobs and Steve Wozniak Apple Inc. Is a public listed company having its headquarter in California focusing on consumer
electronics. It is one the fastest growing consumer electronics companies in terms of sales.
 Apple designs, develops and sell consumer electronics ranging from personal computers, IPods, Macintosh, Mac-OSX –operating system, Quick-time, i-
Life, i-Pad, iPhone etc.
 It was founded in the year 1976 and in the year 2008 it was planning to enter the one of premier powerhouse of electronic market i.e. South Korea for its
consumer electronics (Lovato, Mitton, Denis Shaw & Smith, 2016).
 South Korea one of the largest hub of electronic industry not only in Asia but one of the most competitive country in the world.
 South Korea’s consumer prefers high end sophisticated phones equipped with advanced multi-functions. Apart from this as the living style is rising in
South Korea therefore constant innovation and strive for new products are widely popular in South Korea.

Case Study Worksheet
and ease of doing business
 Consumers in south Korea prefer high end and
sophisticated phones for which Apple is well known
 Improved living style and preference for better
design and innovation (Seckinger, Hample, Wogamon &
Ashton, 2018).
 Apple constantly focusing for new products with
variety can attract the consumers in South Korea
 S.K. Telecom, KTF and LG Telecom already enjoying
oligopoly power.
 Impact of North Korea on South Korea can create
trouble for Apple Inc.
 Politically risky environment and volatile situation
 Falling birth rate and majority of ageing popular.
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Desired Outcome: The desired outcome of the SWOT analysis of I-Phone for the purpose of analyzing whether the
expansion of the company in South Korea for Apple I-Phone in order to build a new customer base in new area.
Action Plan 1:
I-phone targets the South Korean Market and the products are made for the luxurious people
The next market expansion of I phone shall focus on targeting the customers of medium salaried range
The products for medium class shall be developed as not all products are of affordable range.
The cutting edge technology applied for the new market expansion must be catering the needs of the customer
The touch screen models with a little bit of extra feature can attract the customers as they will hold the brand name in
lower range of prices
The lack of competition at times can relate to the negative impact on the customers as it hardly markets its products and
services, even with poor marketing tactics (Knai, Lobstein, Petticrew, Rutter & Savona, 2018).
At times the software is incompetent due to which the devices become incompatible and the expansion in palace like South
Korea requires the competency for which regular follow up must be taken.

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Things to consider: Focus on consequences, cause/effect relationships (‘if....then); benefits, advantages, negative impacts
(both short-term and long-term); financial & time implications; is it feasible?
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Action Plan 2:
For the threats the company will face by expanding in South Korea, the revenue plan shall be prepared initially
The bifurcation of the expenses and the other fixed costs shall be decided even before entering into the market
The next best step the company can apply is to know the needs of the customer of South Korea, and devise the technology
according to the customers as they are so excited to welcome the product (Lovato, Mitton, Denis Shaw & Smith, 2016).
In terms of demographic the population of 49 million is residing in South Korea and the and around 95% of households will
have a mobile phone. In this manner, the I-phone has advantage over other multimedia providers such as Samsung,
Xiaomi.
The average range of the phone users are 25-50 years, and this will definitely increase the possibility of the more revenue
and the South Koreans basically choose to use their mobile phone as windows to their lifestyle (Chu, 2017).