CEMEX: An In-Depth Situational Analysis and Strategic Plan

CEMEX: An In-­Depth Situational Analysis and Strategic Plan Prepared by: Satcha Robinson Advisor: Parthiban David Kogod School of Business Honors Capstone Project University Honors in Business Spring 2014 1 Abstract Cemex is a global building materials company founded in Mexico in the early 1900’s. The firm has many characteristics that make for an interesting in-depth analysis, such as serving a low-income population, focusing on flexibility, creativity, sustainability, innovation, and efficiency.