Internal and External Analysis of Centrica plc - Desklib

This presentation provides an in-depth analysis of Centrica plc, a multinational energy and services company of UK. It includes SWOT analysis, political, economic, social, technological, and environmental factors affecting the company's performance. The presentation also provides access to books and journals on Desklib.

INTRODUCTION TO THE
BUSINESS

TABLE OF CONTENT
 Introduction
 Main body
 Internal analysis of Centrica plc
 External analysis of Centrica plc
 Conclusion
 References

INTRODUCTION
 Business is the structured effort of individual to develops and
sells their product for profit and revenues.
 Centrica plc a multinational energy and services company of UK.

Internal analysis of Centrica plc
 SWOT analysis of Centrica:
 Strength:
 Centrica plc company is the
largest supplier of gas and electricity
services in UK.
 Its strength help it to penetrate new
market which gives it a strong position
in UK.
 Centrica company has strong cash flow
which helps them to use more resources
for the company..

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 Weakness:
 Centrica company needs to learn more new
technologies to compete in their market with their rival
companies.
 Company needs to improve their financial strategies the
current asset issues of the company shows that company
can use cash flow on the basis of their present situation.

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 Opportunities:
 New market trends gives many opportunities to
Centrica in which they can diversify their services into new
product which can build new revenues for them.
 Centrica has new opportunity to expand its industry because
of recession and slow growth of market offers great
opportunity in its field.

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 Threat:
 Innovation of new technologies
increase number of industries that develops
the environment of competition due to this
Centrica company feel pressure to innovate
their product in unique and better way than
others.
 Revenues of Centrica can be threatened by
rise in raw material.

External analysis of Centrica plc
 Political factor:
 Political factor plays an
important role to impact the revenues
of Centrica in a market.
 As Centrica company is running in
different countries and in different
areas of its native country that allows it
to open up to different political
environment.

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 Economic Factor:
 Economical factor such as inflation rate, interest rate
etc. plays an important role to accumulate the economic rate.
 By using country's macro environment Centrica company
can take the advantage to increase their growth trajectory of
their organization.

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 Social factor:
 Social external environment factor
are those factor which affects the
organization with the impacts of their
various cultural activities.
 It is essential, for those recently
established to focus on the place
culture, education level, purchasing
power, attitudes, interest and many
more .

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 Technological factor:
 Every one knows that transformation in technology
has been very fast. In the competitive market a company
facing lots of issues by changes in technological factors.
 This company provides electricity and gas services.
Surviving in the competitive market company has to apply
new technology for stands in global market.

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 Environmental factor:
 Differences in weather, changes in environment laws, climate
change etc. things are directly affecting the company's services.
 Centrica company has factory of gas production and electricity
production, so they have to focus on waste management, knowledge of
environmental laws and policies, making eco-friendly environment,
reducing the factory pollution are essentials for company performance at
market.

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 Legal Factor:
 Entering the new market company has
to know about legal polices of
government is important.
 Legal environmental policies and rules
are impacting the organization image.
Changes in laws are impacting the
Centrica company services.

CONCLUSION
 It has been summarized from the above reflective
study that external and internal environment activities
are directly affecting the business performance.
 Changes in right time on the technology and the
application of new tools or techniques has been
effective and beneficial for business growth.

REFERENCES
 Books and Journals
 Gooberman, L. and Hauptmeier, M., 2019. Employers’ organisations and
public value 1. In Public Value (pp. 236-251). Routledge.
 GURL, E., 2017. SWOT analysis: A theoretical review.
 Kalogiannidis, S. and Mavratzas, S., 2020. Impact of marketing mix
strategies effective product development issues in
MNCs/Retail. International Journal of Business Marketing and Management
(IJBMM). 5(12). pp.118-125.