Global Business in the Asian Century

Running Head: Century 0
Global business in the Asian century

Century 1
Q1. Explain the concept of global strategy.
Ans1. Global strategy is been determined in terms of the business strategic guide towards
globalization. A business can employ a global strategy to gain the rewards of dealing in an
international marketplace. It involves three macro levels of strategy i.e. multinational,
international, and global strategies. These areas develop strategies to enable an organization
to attain its aims and goals of international growth and expansion. In establishing an
international strategy, it is useful to distinguish among three forms of international expansion
that emerge from current international position, organizations’ resources, and capabilities. It
incorporates thinking in a cohesive manner concerning production sites, competition,
suppliers, and marketplace. It engages in evaluating every product or service from the
perspective of both international as well as domestic market standards (Argote, 2015).
It might be suitable in industries where organizations are dealing with weak pressure
for local responsiveness but with strong pressure for cost reduction. Hence, it permits these
firms to sell an identical product globally. It is stated that global strategies need organizations
to tightly manage their pricing as well as product strategies across global market locations
and maintain a global strategy, which is highly integrated. The companies utilize international
strategy in their business model to enhance sales as their main concentration is on the home
market. The strategic objective is to maintain a low-cost strategy on an international extent.
They mainly concentrate on enhancing growth and profitability by gaining the cost reduction
from economies of scale & location economies (Tocci, 2016).
Q.2 Recognize how firms can profit by expanding globally.
Ans2. Firms can operate globally and diversify the marketplace for their product offering by
exporting those products in global markets. They can realize location economies by
separating value creation activities of individuals to locations around the world. They can
generate economies of scale by serving an expanding international marketplace thereby
decreasing the value creation costs. They can also achieve a greater return by leveraging any
valued competencies to develop foreign operations and transferring them to different entities
within the universal network. It is stated that success and growth depend upon the type of
goods & services as well as organizations core competencies. It generates perceived value in
order to maintain premium pricing and value creation (Yeung & Coe, 2015).

Century 2
Organizations should discover value creation undertakings where economic, social,
and political are most encouraging to the performance of that activity. It is stated that
multinational can take advantage of location economies by generating an international web of
value creation activities. Economic, as well as political risks, must be evaluated when making
location decisions. Organizations that expand internationally can enhance their profit and
growth by exploiting experience curve and decline production costs by some quantity.
Labour productivity can be increased when people learn the most efficient manner of
achieving particular tasks. They can make a profit by diversifying internationally so that they
can attain an effective scale of production. It is stated that once an organization has developed
a low-cost position, it can act as an obstacle to new opposition (Berry, 2015).
Q.3. Understand how pressures for cost reductions and local responsiveness impact the
strategic choice
Ans3. In firms, developing community type products can fill the universal needs when the
needs of the clients in diverse nations are similar. They deal with two types of competitive
pressure, which states pressure for cost reduction and pressure to be locally reactive. It is
stated that pressure for cost reduction force the organization to reduce the cost and on the
other hand, pressure for local responsiveness requires the organization to fulfil the local
demands in every market (Verbeke & Asmussen, 2016).
.
It is stated that pressure for local responsive emerge from-
 Differences in clients taste - The strong pressure for local responsiveness occur when
their taste and preference differ progressively among nations.