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Global Networks and Innovation Project Assignment

   

Added on  2020-07-23

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Global Networks and Innovation project
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Table of ContentsINTRODUCTION................................................................................................................................1Overview of the internationalization strategy...................................................................................1Network analysis techniques and visualizations to present parent-subsidiary network...................2Network centrality measures............................................................................................................3Implications of the industry and country environment on innovation strategy................................6CONCLUSION....................................................................................................................................7REFERENCES.....................................................................................................................................8
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INTRODUCTIONIn the complex environment, companies use various techniques to analyze various thingsand relationship. Network diagram is one of the tool that is use to visualize various components andtheir relationship. Fujitsu Ltd is an Information and Communication Technology Provider (ICT) thathad rapidly expanded its operations all across the globe. The main strategy of the businessenterprise is to promote innovation and expand its geographical presence across distinctive parts ofthe world by establishing subsidiaries companies so as to attain long-term success. The aim of thecurrent research is to visualize parent and subsidiary relationship for Fujitsu Ltd. It will be createdin Netdraw software using different centrality measures such as closeness, betweenness andeigenvector relationship. Overview of the internationalization strategyIn current times, each and every company focuses on expanding their businesses intonumber of countries so as to create multinational presence. Internationalization strategy seems agreat interest in the corporate world and in economy; it is define as a process wherein business getinvolved in the international marketplace. The strategy significantly changed the business landscapedue to dynamic market environment with severe rivalries giving tough competition to the enterprise.There are many reasons why company decides to internationalize their functions includingexpanding their audience base, cheaper availability of resources like material and labour in overseasmarket, benefits of economies of scale, higher market share and many others. Considering Fujitsu Limited, it is a multinational corporation that operates in many countriesof the world. Company had successfully expanded its business across number of nations topopularize its brand in the international marketplace. Under the internationalization strategy, it hadestablished its own subsidiary firms into other countries which are controlled by the parent, FujitsuLtd. It supervises, administrate, monitor and control the working of subsidiary undertakings andmake plans to succeed in the competitive market. Again, subsidiaries firms established own firmsunder the part of its expansion (Katoh, 2006). Organization had found diversified businessesoperating in technological solution, transaction solution, investment Company, consulting firm,retirement management, network communication, microelectronics, computer products, mobileelectronics, automotive, financial service, insurance management and many others. It hadstrengthen its product portfolio and grab the benefit through attracting maximum number of peopleall over the globe. The internationalization strategy of expanding business unit into various locations benefitedFujitsu Ltd to take the benefit of market opportunity by serving crowded audiences with its1
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diversified product portfolio. With the help of it, undertaking became able to capture greater sharein the market during stiff competitive era and successfully compete with the rivals. Expansion inLondon, Canada, America, China, Korea, Australia, Asia, Luxembourg and other nations hadcontributed wonderfully in establishing its presence in the international market (Fujitsu Ltd’scompetitive IT strategy, 2016). At the same time, incorporating new products in its product portfoliolike retirement management, financial services, consultancy and others is the part of itsdiversification strategy which definitely contributes towards strengthening its total group turnover.The plan had enable entity to maximize its profitability and business performance, as a result, firmhad stable its position and stay competitively strong. Network analysis techniques and visualizations to present parent-subsidiary networkThe most important step in network creation is to create edge list or a list of node pairs in theMS spreadsheet. In order to construct network-visualization in Netdraw presenting parent andsubsidiary firm, edgelist-containing information can be imported in .dl-formatted file. When file isimported into Netdraw, it automatically created a visualization map using default setting. It workson a standard algorithm so as to push the connected or related notes to the centre and leastconnected nodes are depicted in the periphery. Network visualization is a powerful tool to providea clear insight to present the parent and subsidiary relationship. Netdraw is one of the usefulsoftware that clearly visualizes interactions between groups. It is mainly used for creating socialnetwork model. The analysis presents three fundamental ways of presentation that includes degreecentrality, closeness and eigenvector centrality. Network visualization main target is to create a meaningful presentation of a visual networkdataset. Its creation entirely depends on the particular algorithm as well as output media. NetDrawis one of the great tool that has various editing features and options that allows users to create bettervisualization so as to convey a clear meaning of the data to the reader. Nodes can be easily movedfrom its position just by clicking and dragging feature (Borgatti, 2002). Besides this, size, shape,color, labelling and other features are quite interesting that helps in better presentation. It is theethical accountability of every researcher to make it sure that all the editing that he or she is goingto use is only applied for the purpose of enhancing the data communication to present it moreeffectively. The most significant way of this is to start the network visualization through standardalgorithm and minimize editing strictly just to clarify its meaning. 2
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