Importance of Diversity Management in CERA

Running head: CERA DIVERSITY MANAGEMENT
CERA DIVERSITY MANAGEMENT
Name of the Student:
Name of the University:
Author Note:

1CERA DIVERSITY MANAGEMENT
Table of Contents
Introduction:...............................................................................................................................2
Discussion:.................................................................................................................................2
Role of diversity management of CERA:..................................................................................2
Issues relating diversity management in CERA:.......................................................................4
Business rationale argument:.....................................................................................................4
Beneficiaries of the company:....................................................................................................6
HR planning relating business strategies:..................................................................................7
Recommendation:......................................................................................................................8
Conclusion:..............................................................................................................................10
References:...............................................................................................................................12

2CERA DIVERSITY MANAGEMENT
Introduction:
This report is based on the case study of the company of CERA, Civil Engineering
Research Association where the HR management is highly concerned with the growth of the
company on the basis of its workforce (Di Palma, Raiola & Tafuri, 2017). This report aims to
discuss the importance of diversity management in the company so that it can being change
in the organizational culture of the company ad make it more prosperous (Kim & Mullins,
2016). The case study has pointed out some of the issues that the HR manager, team members
and operational manager discusses to understand the issues relating to the retention problem
in the company. This discussion among the higher authorities of the company leads to the
consideration of incorporation of employees from different culture, ethnicity, race, age,
education, personality and lifestyle. This report will be discussing the role of diversity
management of CERA, issues relating to the diversity management, business rationale
argument, beneficiaries, HR planning relating business strategies and roles of stakeholders.
This report ends with the recommendation on the basis of increasing diversity in the human
workforce of the company.
Discussion:
Role of diversity management of CERA:
As the case study has discussed, the main issues of the human resource management
is related to the diversity management in the organisation which is affecting the business in a
negative way (Reiche et al., 2016). The various aspects of diversity management are the
processes of selection, recruitment, training, performance appraisal and overall development
of the employees of the organization (Noe et al., 2017). This company if wants to enhance the

3CERA DIVERSITY MANAGEMENT
retention of the trained and efficient employees needs to show commitment to enhance the
workplace diversity by the means of
Aspects relating to the creation of the integrated flexible condition of working for the
staffs and allow them to keep an effective work life balance in the workplace (Kim &
Mullins, 2016). Effective measures of diversity management will gradually help the
organization is different ways. For instance, the company will have a scope to build a strong
relationship with the employees along with the communities related. In addition to this, the
workplace diversity will give the company scope to see one issues from different points of
view then make decisions accordingly (Reiche et al., 2016). This process can effectively help
the company to enhance the overall productivity of the company. It will help the company to
improve the quality of the projects and motivate the employees to provide a higher quality
product and service. CERA needs not only implemented the cultural and other types of
diversity in the workplace nut also promote this diversity in such a way that the customers,
employees, suppliers, shareholders, government and competitors can see this change.
This diversity management states from the election and recruitment of the employees
having various type of backgrounds who will implement their own understanding and values
in the production, sales and customers services (Zapata-Barrero, 2015). This will give the
company the benefits of providing n over all support to the customers and the other
stakeholders. The process of incorporating diversity in the workplace is not a very difficult
task (Noe et al., 2017). The company needs to arête a diversity pool of employees by
selecting the candidates and giving preference to the employees of the other cultures. Hence
the foremost step that the company will take, is the change in the HR policies. Changed
policies and strategies of the HRM in a timely manner will give CERA a scope for widening
the choices. This type of recruitment program on the basis of diversity programs can help the
company to accomplish its objectives (Riccucci, 2018).