Cesim Global Challenge: Strategic Analysis of Mobile Inc. Decisions

This project analyzes the Cesim Global Challenge software used in business courses, focusing on its application in a mobile technology company. The simulation covers production, R&D, sales and marketing, technology, transportation and logistics, and finance. The research spans eight weeks, culminating in final decision-making processes mirroring case management scenarios. The Cesim software aids in strategic decision-making to enhance company success and effectiveness. The analysis includes a literature review of Cesim features, market conditions, production processes, investments, procurement, marketing, logistics, taxation, human resources, research and development, and finance. The report also covers measures of performance, individual reflection, conclusions, and recommendations.

SUMMARY
The project is about a Cesim product that used in business courses. It is very useful in
whatever activity you do since it is an online process. It is easy to use and cost-effective. This
will be a small mobile application that will operate in the production, R&D, sales and marketing,
technology, transportation and logistics, finance and marketing areas. The research will be done
over eight weeks, and we will have our final decision-making processes as used in the case
management. This cesim global software will help us in the decision making that will make the
success of the company and improve its effectiveness.

Contents
SUMMARY.....................................................................................................................................1
CHAPTER ONE..............................................................................................................................4
INTRODUCTION...........................................................................................................................4
BACKGROUND OF THE STUDY............................................................................................4
STATEMENT OF THE PROBLEM...........................................................................................4
PURPOSE OF THE STUDY.......................................................................................................5
RESEARCH OBJECTIVE..........................................................................................................5
RESEARCH QUESTIONS..........................................................................................................5
SIGNIFICANCE OF THE RESEARCH.....................................................................................6
ASSUMPTION OF THE STUDY...............................................................................................6
LIMITATIONS OF THE STUDY...............................................................................................6
DELIMITATION OF THE STUDY............................................................................................6
ORGANISATION OF THE STUDY..........................................................................................6
CHAPTER TWO.............................................................................................................................7
LITERATURE REVIEW................................................................................................................7
INTRODUCTION.......................................................................................................................7
ABOUT CESIM...........................................................................................................................7
FEATURES OF THE PRODUCT...............................................................................................7
DECISIONS.................................................................................................................................8
MARKET CONDITIONS...........................................................................................................8

PRODUCTIONS..........................................................................................................................9
INVESTMENTS..........................................................................................................................9
PROCUREMENT........................................................................................................................9
MARKETING............................................................................................................................10
LOGISTICS AND TRANSPORTATION.................................................................................10
TAXATION...............................................................................................................................10
HUMAN RESOURCE...............................................................................................................10
RESEARCH AND DEVELOPMENT.......................................................................................11
TECHNOLOGIES.....................................................................................................................11
FEATURES...............................................................................................................................11
FINANCE..................................................................................................................................12
CHAPTER THREE.......................................................................................................................12
MEASURES OF PERFOMANCE................................................................................................12
CHAPTER FOUR.........................................................................................................................13
ANALYSIS....................................................................................................................................13
CHAPTER FIVE...........................................................................................................................15
INDIVIDUAL REFLECTION......................................................................................................15
CHAPTER SIX..............................................................................................................................15
CONCLUSION..............................................................................................................................15
CHAPTER SEVEN.......................................................................................................................16
RECOMMEDATION....................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDICES...............................................................................................................................19

CHAPTER ONE
INTRODUCTION
This chapter presents the background information, statement of the problem, the purpose
of the study, research objectives, and questions, significance of the study, the assumption of the
study, limitations, and delimitations of the study.
BACKGROUND OF THE STUDY
In this era technology has become an essential aspect of our daily lives, this technology
assists us with very many elements that will enhance better decision making in a mobile
technology company. This study was brought about when the USA directors though to stagnate
the mobile technology industry and increase the prices of the available technology to maintain
the operational and financial position of the company where it became an issue and was elected
to view the nature of this case and the other markets using this product. I was elected to check on
the operation of the handset in the research and development, production and marketing. The
sales revenue under up to one billion studies hence they decide to develop the technology to
increase the productivity in the area rather than to remain stagnant and increase the sales. This
led to the development of cesim which is an online platform that will lead to students to
understand the business world appropriately and assist them in the future decisions of a business
this is understanding the global business market and also the competitive environment,
marketing decision-making process and all the factors that leads to business success. In this
study, we were to use the cesim software challenge to give the best decision making.
STATEMENT OF THE PROBLEM
The teams representing the mobile telecommunication decided to stagnate the mobile
technology to increase the prices of the artificial products and other matters that will bring about

the same financial and operational position. This decision by the board directors was a primary
concern since we understand the development of the evolution of the mobile assets brought about
increase in sales, research and development that led to increasing profit of one billion dollars, so
we encourage the development sector. How useful was the cesium module in operational and
financial vital indicators
PURPOSE OF THE STUDY
The purpose of this research is to help us students develop understand the complexity of
global business operations in a dynamic, competitive environment. This we focus on the strategic
management, international business and business policies.it is also to manage teams for global
technology company through technological and market evolution. The Cesium software
challenge was used to help in strategic thinking, decision making, problem-saving, financial
analysis, operations, teamwork, and leadership.
RESEARCH OBJECTIVE
The study aims to achieve the following objectives
1. To know more about Cesim either in general, its product and how can you access the
company
2. To know on the features of the cesim product in the technology mobile industry and
how it functions
3. To know how decisions are made in the online mobile telecommunication

4. To know how the market conditions and marketing affects the production and selling
of the mobile telecommunication
5. To understand the production system of the mobile technology
6. To know the logistics, taxation and human resources needed in this mobile
technology
7. To know the finance methods and the budget to undergo in the mobile
telecommunication process
8. To improve on the research and development plan of the mobile technology
9. To know on my personal reflection of the business approach
RESEARCH QUESTIONS
1. What is cesim in general, what is its product and how can you access it?
2. What are the features of these products and how does it function?
3. How are decisions made in the mobile technology industry?
4. What is the production system of this mobile technology industry?
5. What are the market conditions of this application and how is marketing done using
the mobile technology?
6. What is the taxation method used in this mobile technology, the logistics of sell and
the human resource required?
7. What needs to be improved in this mobile technology?
8. What is the finance methods that we need to follow and how will we budget?
9. What is my reflection on this approach?

SIGNIFICANCE OF THE RESEARCH
The research seeks to establish the impact of improving the mobile technology systems as
time goes by. This study will expose how this growth will bring about profitability and increased
production. This research also will enable us as students to learn the global decision making as
well as the decision processes needed in the marketing of the products required. The research
will lead to a better understanding of the complexity of global business operations in a
competitive world and used the cesim software method to analyses it
ASSUMPTION OF THE STUDY
The study will assume that the decision is made by the team and not the individual to get
the best decision and assumes that you follow the decision on the tool provided and you follow it
for the first time, but decisions will be made later as you understand the model. The study
assumes that all the technology systems follow the mobile application in their business and all its
running of the business operations and marketing strategies. The study assumes that it will offer
powerful user-level customizability and modularity options that will be adjusted to different
target groups and experience level.
LIMITATIONS OF THE STUDY
The cesim global is likely to have challenges in the future that are the mobile industry is
likely to develop new applications and services. The cooperation in the industries will have
intensified hence this will need a technology company that will facilitate the adoption of the
changing market faster than those companies that will enhance change. Not everything will be
provided in-house hence it will need to increase the technology partnership due to increased

global markets hence we will need to create more production areas. The mobile handsets
evolution changes and this will require an increase in the research and development investments
DELIMITATION OF THE STUDY
This study does not recognize the other businesses that do not use the mobile technology
in the computing world. It also does not consider other technologies that are coming up in the
industry, but their primary focus is on the mobile technology. This study only focuses on three
global markets and does not consider other places.
ORGANISATION OF THE STUDY
Chapter one will contain the introduction of my work that is the background of the study,
the statement problem, purpose, objectives, the questions asked during the study, the significance
of the study, assumptions of the study, limitations, and delimitations of the work. Chapter two
will contain the literature review of the report that is it will explain the modules found in the
cesim global in decision making and their effectiveness during this study. Chapter three will be
the analysis considering, my reflection on the work done. Chapter four will be the conclusion
while chapter five will be the recommendations and chapter six will be references and
appendices
CHAPTER TWO
LITERATURE REVIEW
INTRODUCTION
This chapter reviews the existing literature. In this chapter, we are going to view some
concepts from various management related- disciplines: economic, political, financial, human

resources, accounting, procurement, production, logistics, taxation, research and development,
budgeting and marketing.
ABOUT CESIM
Cesim generally provides corporations, universities and other learning institutions an
easy way to use their simulations in the business courses. This software operates globally and
their products the global challenge that helps the students to understand the complexity of the
global operations of a business in the competitive world. The sim brand helps the student to
understand the marketing decision processes which emphasizes profitability. On services that
help students to learn on the success factors of a business .hospitality of businesses and the
simfirm that is designed to understand that decision made in an organization of different
functions will bring to the success in a competitive business world. This cesim software has the
numbers that you can use in case you want to use this is their email, contact number and the box
number where you can get them.
FEATURES OF THE PRODUCT
This cesim software has a general user interface options this is where you put your
information, the support team in case of any problems and the language you would like to use.
Has the home page which shows the details of those who are in the player information, the email
function, the team decision log that will show all the decision that has been made by the team
where the decision team log is modified to decision checklist which is divided into the student
decision area and the team decision area . The decision areas this is divided into categories to
determine what decision should be made first in which might affect the overall decision. The
area of the results which is calculated immediately after the deadline. The schedule is also in
place to show how many rounds took place. The team area is the details about the players in the

team. The material on how the decision will be made. The forums this is the place that where is
divided in the team forum and the course forum, the course forum is where all the people in the
business can access what is going on while team forum is only the participated members can
view whatever is going on in the game.
DECISIONS
The goal of the stimulation of this cesim in the mobile manufactures brought other
restructured companies to see this deskin of deliberately stagnating the technology development
plans, and pricing the handset artificially high, and another key that will set the companies to
bring the same financial and operational position. This decision was made due to sales revenue
increased by more than one billion dollar. The company only enhanced the profitability that they
used the misbranding of the cesim products and did not consider other factors that would bring
about the dynamic competition of the business. The decision was to lessen the own capital to
make the profit and increase the share price with, to have a longer time for them to accumulate
interest. The strong decision flow for as to make the decision we should follow the operations to
the market conditions of the mobile technology this is the market outlook., the demand of the
mobile technology which includes the total market demand, the growth of the market the shares
and product selections. The production this is you check the [production capacity, allocation and
the inventories. The investments this is what the future will demand and the investment in the
new production technology. The human resource which is optional and this mostly includes the
employees. The research and development this is how we will develop new features purchase the
licenses and the technology. The marketing decisions for the product and the market, the pricing

decisions, and promotion investments. The logistics that is the delivery priorities and the prices.
The finances and the budgets to be done in the mobile technology industry.
MARKET CONDITIONS
This is the market outlook that one has to consider while looking at the demand, total
market size, and the market share. In this we have to look for the market growth for each market
area, then you give the market shares for all of the products being sold .the demand is strongly
affected by the price level, the number of companies offering products in the technology and the
marketing efforts. In the USA the demand of the mobile is higher than in the Europe and Asia
continents, due to the high-tech industries. Improved technology in the area is likely is likely to
increase the demand to 15-20% per annum. In Europe, the production cost will not be established
due to high labor costs, but they export this mobile technology, the demand is likely to grow as
time goes by and also the improvement in the technology. In Asia, the long-term growth is not
highly considered since they are receptive to the new features and improvement of technology.
This company had the same market share but as time goes by the USA is likely to have the most
shares since they are increased market demands due to the high technology systems, they
promote technology and are attracted to the new methods of technology. They prefer improved
features in the mobile technology.
PRODUCTIONS
In the production areas, we will only consider the production areas which is USA and
Asia that will be used to supply to the three market areas. There is also the production cost of the
high-tech production companies such as the USA had high costs at the beginning of the
production of the new models. As the company adapts to producing new features the production

cost is likely to undergo low costs. As the company becomes used to the same technology, the
production cost per unit will drop, and this will bring about the learning curve. Building a plant
in the mobile industry takes two rounds which will make the demand to be higher than the
production capabilities, and the company will be forced to subcontract the production hence the
learning curve will be forgone. The company is still using the in-house method it will be a
benefit to outsourcing production as the unit cost of the outsourced goods also the unit cost of
production will depend on the technology. The Asia country the cost of production is meager
since they still depend on the old technology and they do not appreciate new technology and new
features. The demand is also not high as in the USA hence the production rate will not
accumulate than the demand for the goods. The unit cost of production of Asia is higher
compared to the unit cost of USA.
In production, we should also consider the fact of using the inventory. The inventory
shows the beginning and end of the inventory figures that are presented in the production plan.
The beginning inventory will consist of the products that were not sold in the previous rounds
and remain to be sold in the subsequent rounds. Ending inventory highlights the number of
products that would remain in the inventory after the current round has taken place and if
estimates would end up the same and accurate. If the demand is unsatisfied, this is because of the
excess demand in the mobile applications. Both USA and Asia have their inventories and
products, and they never ship in the areas unless there is market demand. The value of the
inventory values fluctuates as a result of production decisions and the sales outcome. If this be
done correctly, it will also help to manage the capital of these two areas
INVESTMENTS