CEX PROJECT REPORT

HELLO i upoad good example PLEASE WRITE ABOUT REAL CEX SHOP STORES NO DIGITAL CEX WEBSITE httpsukwebuycom You will need to research current trends in the retail industry using valid research sources Then you will choose one company and conduct an analysis of that company using relevant business modelsn You will then need to make recommendations on what that organisation needs to do to focus on continuing their success or alternatively what they need to focus on to survive It would be valuable to choose an organisation where you might be able to visit and potentially do some primary research on friends and family who might be customers of that organisationnIt is expected that the report including any other requirements will be around 2000 words 650 words for the trends in retail 650 for the analysis of the organisation and 650 for the recommendationsAND ANOTHER 500nWILLBE ABOUT APENDIX12 AND 3 AND REFERENCESnHarvard referencing Arial 12

CEX PROJECT REPORT

TABLE OF CONTENT
INTRODUCTION....................................................................................................................3
MAIN BODY............................................................................................................................3
Trends in retail (Secondary research) ....................................................................................3
Analysis of organization ........................................................................................................5
Interpretations ........................................................................................................................5
Recommendations...................................................................................................................6
CONCLUSION.........................................................................................................................8
REFERENCES.........................................................................................................................9
Appendix.................................................................................................................................10
Questionnaire........................................................................................................................10
Appendix 2: Reply by Respondents.....................................................................................11
Appendix 3...........................................................................................................................13

INTRODUCTION
The project report explains business structure of CEX company with primary analysis
and secondary analysis where there are various parameters analysed worked on which are
progressively worked on within retail industry. The CEX retail chain company deals in
buying and selling DVDs, video games and digital devices including mobiles phones and
laptops where there are various scenarios with innovation worked on. Report analyses
business structure paradigms with primary and secondary research determinants, along with
focus onto interpretations and various recommendations for generating stronger working
advancement which will generate stronger working parameters. Report will be explaining
interpretation with use of business models for generating higher profits and stronger goodwill
among consumers within wide range of competitive industry.
MAIN BODY
Trends in retail (Secondary research)
The retail industry trends are widely expanding on major parameters with high
innovation and determinants of higher creativity and stronger functional synergy where there
are various new brands and companies growing in electronics retail industry. CEX being
privately owned company trades with customers offering cash and vouchers for various
redemptions in CEX shop where customers receive wide range of products and services
within showrooms where some premium and new items are offered. CEX offers 2 years
warranty to customers on all products, services where they can also avail wide range of
functional innovation and advancement onto large paradigms. Secondary analysis will enable
to generate wider analysis of how company has been working onto major scenarios and for
gaining larger knowledge which will enable deeper analysis (Anabila, 2020).
Swot analysis (Internal factors analysis)
CEX company internal analysis can be understood as follows where there are various
parameters analysed developing within internal body frame of company:

 Strengths: CEX strengths within business can be understood with the fact that
company has large stores and retail chains within world where there are various
number of products, services for programming higher functional place among
consumers. Large availability with retail chains has made business position highly
strengthened and widely available for consumers where brand has widely made strong
place within global market and retail electronics industry.
 Weaknesses: CEX weakness is understood with the fact that various scenarios
working as major competitive quality standards, brand lacks quality standards and
innovation with higher creativity where promising growth can be seen. Consumer’s
preferences are also widely growing which is an important element onto which
company shall attain stronger synergy with continuous improvements and larger new
exploration scope where CEX shall strategically plan higher investments (Andrews,
and Shimp, 2017).
 Opportunities: CEX has opportunities to focus onto bringing on various new
categories within products in stores and also focus further onto digital marketing and
working space with higher innovation along with larger creativity paradigms. This
will develop higher quality goals and also uplift larger quality goals by working at
pace, which will enhance wider paradigms, also keenly bring on focus of more
competitive positions within retail industry.
 Threats: CEX faces threat of changing retail industry where company is yet to
explore continuous improvements and higher synergy of working innovation as
compared with various brands within world. It can be also understood that the less
promotion investments, less functional advancement onto digital media has proven to
be factored of threat for brand.
Value chain analysis
The value chain analysis is one of the most innovative model where company
business activities for analysing how company creates wide range of competitiveness for
itself. This enables us to analyse how company understands various aspects of
programming addition to value in production and marketing scenarios for generating
higher profits and larger working ethics (Camilleri, 2018). Running efficiently on
analysing how much are customers responding to wide range of new functional

innovation, developing stronger working synergy where exceeding costs of running them
is also willingly analysed. CEX is ability for firm to put generic competitive strategy into
practice which includes:
 Cost leadership: This factor offers the lowest price to customers where CEX shall
also factor on growth where there are major phenomenons worked on to enable more
various customers segments within retail chain industry.
 Differentiation: Selecting important attributes which buyers want so that company
can get premium standards is also factor where CEX should focus in future for higher
competitive place within industry.
 Focus: This forms strategies according to each market segments where working
paradigms are strong and also there is wide space for larger creative development
leveraging higher synergy of innovation (Chawla, Kowalska-Pyzalska and Silveira,
2019).
Analysis of organisation
Interpretations
Implications analysed as per secondary research enables us to understand that CEX
company business functions where there are various services and products launched within
technology repair services called CeXClinic in UK. The service covers repairs of video
games, smart phones, tablets and laptops where it offers 2 years warranty on devices repairs
and no fee promise to varied customers segments. Although it is also analysed that there are
various facts lacking within company management scenario with lack of innovation and
creativity, and also less digital marketing paradigms which may impact onto various
functional scenarios.
With the help of the question 1 it was analysed that majority of the participant that is
2 out of 3 are satisfied with the goods and services of CEX. The major reason for this is that
the product and services of the company are good and effective and are more liked by the
consumers. On the flip side one respondent was not assenting that they like the product and
services of the company. Thus, they did not agree to the fact that they provide better and
good product and services.

From the evaluation of the responses of the participant all the three respondent agreed
that they are satisfied with the pricing style of the company. The major reason behind this
fact is more of the consumer like the product and services of the company. With the
evaluation of the that even one of the respondent didn't like the product and services of the
company but then also they like the pricing strategy of the company. Thus, this reflects that
because of better pricing strategy more of the consumer like the product and services of the
company.
By the evaluation of the question it was seen that all the respondent differs in their
opinion when asked for best thing which influence them to visit the CEX store. One of the
respondent stated that the customer service is the thing which help in influencing the visit to
store. Another participant stated that new technique is another major type of thing which
influence them to go to the store. On the flip side remaining participant stated that quality of
the goods and services is the thing which attract most of the consumers. The quality of the
goods and services is a major factor which affect the consumer coming to the store.
With the evaluation it was identified that company performance is affected by the
external environment as agreed by all participant. The major reason underlying is that the
business exist in the external environment and the business is also operated on the basis of the
working of external environment. Hence, any change in the external environment will
definitely affect the performance of the company. In addition to this major reason behind all
the participants agreeing to same thing is that the whole business is operated by the rules
governing the external environment and thus the business need to follow all the changes
taking place in the external environment.
When asked for providing some improvement in the marketing strategy one of the
respondent suggested that digital marketing is the most recent strategy which CEX must
effectively use. In addition to this one of the participant stated that starting up the online
business is the better option for improving the marketing and business of the company. In
against of this another participant assented with the first respondent that is digital marketing.
The major preference is given to digital marketing as this is the latest trend which is going on
in the external environment.
Recommendations
The retail electronics industry is widely growing with various new innovations and
higher advanced which also generate new functional space among various new arenas, which

also build fundamental competitiveness for company to form specific strategies within
business.
 The Physical stores with wide range of customized digital brands and electronics shall
be main aim for brand to develop strong market standards with high digitalization,
with higher innovation and working goals formed to yield higher synergy. Product
customization is one of the most advanced retail industry factor where CEX will be
able to gain larger market share and also pertain wide range of consumer’s functional
synergy. Shopping experience of customers within CEX shall be propagated higher
worked on which will enhance consumers goodwill parameters and higher standards
of marketing innovation (Dvorak and Razova, 2018). The physical stores will enable
CEX to use large space of higher marketing standards and commune better wide
functional innovative advancement, to built competitive brand pace within industry.
 Visual search with wide digital marketing is also one of the most important paradigms
working on among CEX business scenarios where consumers look for high class
functional innovative researches which will function on stronger working aspects.
Visual search will also enable company to gain larger profits within work goals and
functionally work on major phenomenons where electronics and digital space, which
will enable to gain stronger goodwill within keen paradigms.
 Same day delivery is also one of the new factor where companies are using strategies
to build customers focused higher satisfactory services, and leverage larger goodwill
which will also scope higher among new relative standards. This can be also
understood as potential factor for reaching higher functional scenarios and work with
bests services for higher consumers working scenarios. CEX shall also train
employees with various new services and working parameters for larger working
competitiveness, keenly work on major factors where scenarios are actively focused
to righteously develop larger scenarios and also determine larger goals within
business development (Cohendet, Parmentier and Simon, 2017).
 Pop op shops are also new digital trends where retail industry is widely growing and
also there are various new phenomenon parameters which functionally enhance wider
paradigms to highly communicate new scenarios. CEX can determine lager marketing
and promotion goals by analysing the various advertising determinants by bringing up
of pop-up shops within various scenarios which will generate larger working scale

goals. The pop up shops is a cost effective program of advertising where working
with various functional scale is largely effective goal for gaining stronger position
among industry goals. There are also various new competitive goals within retail
electronics and digital industry where company CEX shall also potentially focus for
generating stronger presence among world consumers goals and new working
parameters. Investing in various new business models and scenarios of larger effective
models will enable to pertain larger profits in revenues, also leverage wider working
goals among stronger paradigms of electronics digital marketing networks. CEX will
relatively grow in major arenas by using the latest methods, strategies and metrics of
innovative retail industry for generating wider working scenarios and potentially
leverage stronger work scenarios among major factors.
CONCLUSION
The report can be concluded with wide analysis of how various factors within retail
electronics industry are shaping high competitive factors among various scenarios, with
analysis of CEX company where there is wider analysis developed on larger work goals and
consumers goodwill enhancement. Report concludes primary and secondary research with
detailed analysis and explanation developed onto how CEX is functioning within working
parameters, evolving innovation and creative designing goals for larger work paradigms.
Report also concludes how working within major competitive parameters of changing pace,
digital marketing fundamentals are highly important for brand. This has been analysed by
interpretation fundamentals and scoping major technical goals which will enhance marketing
scenarios and also develop larger profits for CEX.

REFERENCES
Books and Journals
Anabila, P., 2020. Integrated marketing communications, brand equity, and business
performance in micro-finance institutions: An emerging market
perspective. Journal of Marketing Communications. 26(3). pp.229-242.
Andrews, J. C. and Shimp, T. A., 2017. Advertising, promotion, and other aspects of
integrated marketing communications. Nelson Education.
Camilleri, M. A., 2018. Integrated marketing communications. In marketing, economics and
the airline product (pp. 85-103). Springer, Cham.
Chawla, Y., Kowalska-Pyzalska, A. and Silveira, P.D., 2019. Marketing and communications
channels for diffusion of smart meters in Portugal (No. HSC/19/05). Hugo
Steinhaus Center, Wroclaw University of Technology.
Cohendet, P., Parmentier, G. and Simon, L., 2017. Managing knowledge, creativity and
innovation. In The Elgar companion to innovation and knowledge creation.
Edward Elgar Publishing.
Dvorak, J. and Razova, I., 2018. Empirical Validation of Blue Ocean Strategy Sustainability
in an International Environment. Foundations of Management. 10(1). pp.143-
162.

Appendix
Questionnaire
1. How is your experience while using products offered by CEX?
2. Are you satisfied with the pricing strategy used by the company?
3. What is the best thing which encourage you to visit the store?
4. Do you think, company performance is affected by external environment?
5. Please suggest to improve the marketing strategy of company?

Appendix 2: Reply by Respondents
Respondent 1:
Q1: My experience is quite good because I like company's customer service and I also use
the services frequently and also recommend others to purchase product from CEX.
Q2: yes, I am completely satisfied with the pricing strategy used by company. Also, company
keep an eye to its competitive strategy and then make changes in its pricing style.
Q3: The customer service of CEX is really appreciable and the employees are so friendly,
always help me to choose the best out of many.
Q4: Yes, due to fluctuation in external environment, company's performance is affected
especially in the case of Coronavirus. Like, company have to shut down their unit and this
leads to affect the financial performance in negative manner.
Q5: I think company do not use any effective marketing style and that is why, I suggest to
use digital marketing mode in which share the new product in blogs or advertisement in order
to attract the range of customers.
Respondent 2
Q1: Yes, I am satisfied with the products offered by the company because Cex always try to
offer new and latest play games which motivate me to visit the store.
Q2: Yes, pricing strategy of company is quite satisfactory because it charged average as
compared to other and keep offering product at discounted rate during season time.
Q3: The best thing which I like about the company is its new technique. Like recently,
company launch CeXClinic which is technology repair service which attract me to visit the
store.
Q4: Obviously yes, external environment affect the company in same manner. Such that if
new technology is introduced and as per company's ability, CEX do not imply with technique
then customer will definitely shift towards another shop which affected company's in
negative manner.
Q5: For marketing strategy, I suggest to start online business so that CEX will be able to deal
at international level. Along with this, company should never compromise with its quality
and start focusing on digital techniques.
Respondent 3:

Q1: No, my experience is not so good and generally I do not prefer to visit such store, but I
must say, CEX always offer best entertainment product to youngsters.
Q2: Though I am not use the product frequently, but pricing style of a firm is good with
range of varieties.
Q3: The quality of offered product is best which no other company offered.
Q4: I really don't know about this but I think yes because if the market is affected in negative
manner, then company's performance is affected in same mode.
Q5: I suggest to use digital marketing technique and post on social media (Facebook, twitter)
in order to grab attention of many customer towards it.

Appendix 3