Challenges and Strategies for Effective Communication at LearnEnglishUK

This document discusses the common challenges and barriers to effective communication at LearnEnglishUK, a language school based in Manchester and London. It provides strategies for overcoming these barriers and emphasizes the importance of cultural awareness. The document also explores general theories of organizational communication and evaluates the specific barriers of communication at LearnEnglishUK. It concludes with company strategies to overcome these barriers.

CFPBUS004
Business Communication

Table of Contents
ASSESSMENT 1.............................................................................................................................1
INTRODUCTION...........................................................................................................................1
Common challenges and barriers to effective communication...................................................1
Effective strategies for overcoming communication barriers.....................................................1
The importance of cultural awareness.........................................................................................2
CONCLUSION................................................................................................................................2
ASSESSMENT 2.............................................................................................................................3
INTRODUCTION...........................................................................................................................3
Discuss some general theories of organisational communication...............................................3
Evaluate the barriers of communication at LearnEnglishUK.....................................................4
Outline company strategies to overcome these barriers..............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

ASSESSMENT 1
INTRODUCTION
Present report has been conducted on the case scenario of LearnEnglishUK and it is basically
an English language School based in Manchester and London with having thousands of
international students. Number of communication issues is being faced by students. In order to
overcome this, appropriate solutions are being undertaken which are being discussed in this
report.
Common challenges and barriers to effective communication
Communication process many include challenges as well as barriers which affects smooth
transfer of message and information (Moshiri and Cardon, 2020).. Some of the certain part of
challenges is being defined below:-
Psychological Barrier:
This factor is mainly related to consciousness, emotions, status, attitudes opinion and
more which affect psychological state of an individual and further impact upon their
communication ability (Scott, 2020). It further leads towards creation of various obstacles which
affect effective communication process.
Emotional Barrier:
This form of communication barriers mental restrains individual thought and feelings and
further affect their ability to communicate with others. For instance anger is one of the most
important factors of emotional barrier that is having adverse impact upon individual
communication prospectus.
Physical barrier:
This form of barrier mainly takes place because of environmental and natural factors.
These factors affect the flow of information from sender to receiver. Main elements of this factor
include noise, interior, technological problem, design of place environmental factors and more.
Effective strategies for overcoming communication barriers
It is essential to overcome different challenges of barriers in order to make sure that
information is being communicated to each and every individual (Miller and Fyke, 2020).
Mentioned below there are some certain form of strategies through which barriers of
communication can be overcome:
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 Understanding the audience requirements
 Taking care of language, tone and manner of speaking
 Avoiding noise
 Using a clear language to communicate
 Selection of a silent and effective place for communication
The importance of cultural awareness
It is essential to have proper understanding knowledge of cultural awareness as it helps in
reducing the chances of making bad decisions. In context with present case scenario it has been
underline that LearnEnglishUK is being facing number of issues that has been faced by many
international students. Thus, in order to effectively promote culture awareness it is essential for
school to understand their concern and undertake proper solutions in an effective manner. It will
effectively help them to promote cultural awareness among students through which homely
environment can be provided to them. Thus it has been identified that cultural awareness helps in
making successful intercultural communication through which celebration of diversity can be
made, it further helps in increasing effectiveness of environment.
CONCLUSION
Business communication is an important factor which states exchange of conversation or
message in order to promote organisational objectives, activities and aim. Main purpose behind
this is to increase profitability of company. With having strong business communication overall
productivity can be enhanced.
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ASSESSMENT 2
INTRODUCTION
Communication is defined as an exchange or transfer of information via different medium.
With having best communication practices transferring of information can be assured among
sender or receiver through which aims and objectives can be effectively fulfilled. This report
includes discussion upon general theories galleries of organisational communication along with
the barriers of communication at LearnEnglishUK. Along with this report also include
communication strategies in order to overcome the barrier of communication facilitating at
LearnEnglishUK.
Discuss some general theories of organisational communication
Business communication is defined as a communication of information via different
communication channels in order to fulfil business objectives. There are some certain form of
organisational communication theory can be considered by LearnEnglishUK in order to facilitate
effective communication practices in their environment.
Bureaucratic Theory includes Max Weber and Henri Fayol theories of communication.
In this regard, both of these theories are mainly known for the classical perspective which is
related to organisational communication (Smallwood, 2020). It has been evaluated that Max
theory mainly emphasizes upon structure of organisation rather than upon activities of entity.
According to Max Weber theory it is essential for entity to effectively aim to aspire, according to
this theory it is essential for a bureaucratic organisation to have specialisation and labour,
division, rules and procedures, hierarchy of authority, formal communication, impersonal
environment and detailed job description. While on the other hand according to Henri Fayol, this
theory include unity of direction, unity of command, authority, order, subordination of individual
interest to general interest and scalar chain. Both of these theories involve significant factors
related to organisational communication by practising which LearnEnglishUK can effectively
facilitate effects of form of communication.
As per the Communication Theory Framework, communication can be looked from the
following viewpoints:-
Mechanistic-
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This states that communication is just the transmission of data from one party to another
whereby the parties are named sender and receiver.
Psychological-
As per this, communication is not just the flow of data but the exchange of feelings and
opinions between the receiver and the sender.
Social-
According to this, communication is the outcome of interaction taking place between the
receiver and the sender. In addition to this, communication is reliant on the speech content in a
direct manner.
Systemic-
As per this, communication is a new message that emerges as a result of distinct
interpretations by different people in accordance with their viewpoint and consequently the
attainment of subjective conclusions.
Critical-
According to this, communication is basically a way with which a person demonstrates
their authority among other persons.
Evaluate the barriers of communication at LearnEnglishUK
Communication is a process which is crucial for each and every organisation as it allows
the employees to exchange important information and statistics pertinent to the company or rival
firms, in an effective manner. There can be several barriers that can hinder the process of
communication from taking place as per the organisational requirements. In this relation, some
of the barriers that can affect the process of communication at the premises of LearnEnglishUK
are discussed as follows:-
Psychological Barriers:
This is mainly concerned with the barriers associated to psychology of the mind of a
human. Hereby, the main factors that influence the occurrence of the process of communication
are employees' consciousness, emotion, status, attitude, opinion and so forth. These affect the
psyche of an employee and place a negative impact over their working and communication
process.
Emotional Barriers:
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Emotional barriers to communication usually take place owing to the deficiency of
emotional awareness or control, most commonly and collaboratively referred to as emotional
intelligence. Through the attainment of effective comprehension of an individual’s inner
emotions, one can communicate in a more productive way with the other individuals at the
workplace and also in the daily lives.
Physical barriers:
This is the barrier to communication which mainly arises because of destruction or
disturbance within the natural or environmental factors. These factors tend to place impact over
the manner in which the information flows from one person to another in the chain of
communication. Some of the barriers falling in this category include technological issues,
designing of the workplace, noise, and many other such factors.
Outline company strategies to overcome these barriers
Communication is ascertained as the most important process of an organisation. It is
known to allow the personnel to share their thoughts and opinions in front of other persons in a
manner such that the interaction takes place in an orderly way. In this relation, it can be further
stated that communication often breaks down because of the barriers that tend to hamper the
transmission of message from the sender to the receiver. Concerning this, certain strategies can
be obtained by LearnEnglishUK to overcome such barriers. These strategies are
comprehensively defined as follows:-
Comprehension of the requirements of audience:
Proper understanding of audience requirement and needs is required to be considered in
order to determine their emotion and sensitive towards a particular topic. With the help of this
behaviour, culture and religious aspects can be ascertained through which information can be
provided to them with effective communication measure.
Stressing on language, tone and manner of speaking:
It is most important factor through which barrier of communication can be overcome. It
has been determined that it is essential to make sure that message or information is being
communicated by taking care of the manner of speaking language and tone, as these factors will
lead towards communicating information in more understandable and easy manner through
which best impression can be made upon others.
Make the use of body languages:
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In order to make communication process effective and understandable making use of body
languages can be facilitate such as eye contact, hand movement and head gestures. It will lead
towards attracting attention of listeners through which message can be effectively conveyed to
them.
CONCLUSION
On the basis of above discussion, it can be comprehensively put forth that communication
is a vital process taking place within the organisation. It allows a person to execute interaction
within the lines of communication with the other persons as per their requirements and needs. In
addition to this, it is determined that there are various barriers that restrain the process of
communication from taking place in the desired manner. Apart from this, it has been recognised
that the companies can make use of several strategies in a bid to make sure that it is able to
counter the barriers to communication.
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REFERENCES
Books and Journals
Moshiri, F. and Cardon, P.W., 2020. An Updated and Expanded Nationwide Study of Business
Communication Courses. Business and Professional Communication Quarterly,
p.2329490620934043.
Smallwood, M.G., 2020. The Need for Cross-Cultural Communication Instruction in US
Business Communication Courses. Business and Professional Communication
Quarterly, 83(2), pp.133-152.
Scott, A.L., 2020. Book Review: Organizational Moral Learning: A Communication Approach.
Luijkx, A., Gerritsen, M. and van Mulken, M., 2020. The Effect of Dutch Student Errors in
German Business Letters on German Professionals. Business and Professional
Communication Quarterly, 83(1), pp.34-56.
Takino, M., 2020. Power in international business communication and linguistic competence:
Analyzing the experiences of nonnative business people who use English as a business
lingua franca (BELF). International Journal of Business Communication, 57(4), pp.517-
544.
Miller, K.E. and Fyke, J.P., 2020. Communication Professionals’ Sensemaking of CSR: A Case
Study of a Financial Services Firm. Business and Professional Communication
Quarterly, 83(2), pp.184-203.
Online
Communication Theory. 2020. [Online]. Available Through:
<https://www.managementstudyguide.com/communication-theory.htm>.
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