Integrated Professional Skills in Digital Age

This report discusses the impact of digitalization on professional skills and compares the positive and negative aspects of online and offline selling. It also provides insights into password management tools and compares track and trace apps used in different mobile platforms.

INTEGRATED
PROFESSIONAL SKILLS IN
DIGITAL AGE

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
REPORT..........................................................................................................................................1
Comparing and contrasting negative and positive aspects of the products and services sold
online and offline. .......................................................................................................................1
Tools for keeping and managing the passwords efficiently ........................................................4
Comparison between track and trace apps used in different mobile platform across worldwide5
Importance of NHS- Covid-19 and path check for society.........................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital world is constantly penetrating education and the skills domain through
technology being gradually used for delivering knowledge, education and the skills in innovative
and new ways. The penetration is coupled with the future changes to pattern and mode of work
that are affected by current climate of the economic uncertainty and by the political shifts.
Increasing use of the fast changing digitalization in workplace has emerged the need of new
skills. It is contributing the need for change and refresh the skills & knowledge for keeping pace
with constant innovations and the new development in digital world. The report will compare
and contrast the negative and positive aspects of products and services sold offline and online. It
will also discuss about the business using online service and the ways of managing credentials of
business. Further it will be discussing about the pandemic in which government has developed
track and trace for the different mobile platforms for the society. It will enhance the
understanding about digitalization and online services.
REPORT
Comparing and contrasting negative and positive aspects of the products and services sold online
and offline.
Positive and negative aspects of products & services being sold online
Quick and easy going
Online selling is easier to setup as compared with the physical store. The online
marketplaces does not require high technical expertise and the websites are easier to implement
nowadays with customisable and out of the box e-commerce solution that come in the pre-
packaged forms.
Cost Effective
The cost of selling the products and service online is easier as compared with setting up a
physical location. Online market platforms charge small amount for the listing items.
Organisations could also go for the e-commerce software package that are also inexpensive
(Harris and et.al., 2017). It reduces the need for physical offices or extra staff for the business.
24 hour sales
One of the biggest advantage of online sales is that the marketplaces are active and
trading all the day throughout year which reduces the need for going to stores for making sales. It
provides the flexibility to customers in making sales whenever it is convenient for them from
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anywhere and everywhere. It also saves time of seller as it gets order only when customer has
selected and made a purchase order.
Everywhere reach
The online mode of marketing has allowed to make purchase and sales to any part.
Online source has allowed the people to shop without visiting physically and getting the goods at
their doors. Companies have expanded their business to global reach through online platforms.
Negative Aspects
Marketplace takes a cut
Through the online mode sellers using the online platforms have to pay a fixed amount of
share in the profits. This is not the case in offline mode where they get the full amount. Sellers
have to focus more over increasing the sales.
Less customer interactions
The people cannot feel the quality of products being bought online. In offline mode
sellers make effective customer relations that help in retaining them and creating customer
loyalty (Kristianto, 2018). Over online mode maintaining the customer loyalty is a challenging
task for the business.
Higher competition
High streets have limited shops where the internet have no constraints over number of
sellers that are striving to win the business. There is direct competition with all the sellers of the
nation that are selling the products. Standing the business and products separate from crowd
requires increased level of marketing and uniqueness in the products.
Positive and negative aspects of offline mode
Positive aspects
Building customer relations
Shopping over the stores lets customers to identify closely the products and services.
Studies have shown that people like to visit places more where they have been treated well and
given preference. Therefore customer loyalty is maintained in the offline mode.
Feel & Touch
At stores the customer can touch and feel the products. They could know the actual state
of the product and could check at the spot whether it is able to meet the requirement. It helps the
business in getting more effective frameworks for customers and to know their requirement
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clearly (Doric, Primorac and Kozina, 2016). Customers could check the quality of products at
the point and reject, if it is not up to the standard.
Immediate purchase
Buyers do not have to wait for days for their products in offline mode like the online
mode where they have to wait for weeks to get the product. It save the time of customer when
they are in urgent requirement of the funds.
Less competition
Offline sellers have to face competition only in the location they are selling products.
That competition is very small as compared with the competition that sellers face over the offline
mode. It has to market the products over limited locations and it could win the competition
through effective marketing strategies.
Negative aspects
Expensive
Everyone is aware that selling the products at offline mode is quite expensive as sellers
have to establish physical stores. Cost of setting up store is higher than the online platform.
Setting up store also attracts other costs such as staff, electricity and other costs.
Exhaustion
Customers might not get the required products or services even after visiting at all the
stores of their reach. It consumes considerable time of the people over offline mode. It is difficult
many of the times for people to take time for making purchases. Online mode is more convenient
over this stage.
Direct interactions
Sellers and buyers have to interact with each other for purchases or sales. Effective
communications skills are required by the sellers for selling their product. On the other seller
also have to give considerable to each customer and it may not be sure whether they will be
purchasing or not (Jucha and et.al., 2020). In case of online mode seller receives order directly
when customer has analysed and compared its choices which saves considerable time of the
sellers.
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Tools for keeping and managing the passwords efficiently
With the advancement of technology the requirement for credentials have also increased.
People and organisations doing business online have to maintain different accounts of users and
customers. Maintaining large amount of user information is a challenging task for the companies.
They have to spend considerable funds for maintaining the data and credentials of customers
they ask at the time of sales or purchase. Companies have to establish highly advanced data
security measures for protecting the data from cyber attacks and other hackers. Organisations
maintaining have to maintain data security measures as established by the governments.
Regulations have been developed by the government for preventing the misuse of customer
information retained by the companies.
Technology have developed different tools seeing the increasing importance of security
measures and need for managing the customer online accounts and passwords. The online sellers
could use following tools for managing their passwords
1 Dashlane
It is considered as one of the best tools for password management. It is highly secure,
easy to use and offers different powerful features. It supports the standard two factor
authentication like the Google Authenticator, FreeOTp, biometric identification and the USB
authentication through the Yubikey. It scans dark web for the financial data, logins and ID info.
When the identity is breached it will notify immediately and solution will also be recommended.
The VPN of Dashlane is better than many stand-alone VPNs (Password Manager, 2020). This
tool unblocks the geo- restricted streaming services that also without slowing down internet
connection no log policy ensures that browsing data is not stored by the Dashlane.
The password changer could replace several passwords with one click. It is very helpful
feature which is rare feature in the password managers. It saves considerable amount of time and
is available for both premium and free users. The features of Dashlane are similar to the
LastPass with enterprise editions. The team account management software is available over
accessible browser interfaces (Billa and et.al., 2019). There are some people who prefer
downloadable software that is also easy to access. The integration of active directory makes it
easier for the Dashlane to be shared over the business networks. Better resource offered is bulk
password changer. The feature allows to quickly change the large amount of the data in event of
the breach.
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However, it is expensive as compared with other solutions available. It could not be
option that every business could afford. It included the unlimited sharing as well as syncing
between the teams as well as devices.
2 Keeper Security
It is sophisticated password manager that is used by the people and businesses. This
software has everything which is needed in password manager and has powerful encryption
feature for extra protection. It also provides advanced option for the 2 factor authentication
which includes biometric authentication for proprietary, KeeperDNA that allows logging using
fingerprint or face on mobile device. It provides with 10 GB encrypted cloud storage that allows
file sharing with any Keeper user and provides of extension upto 50 GB. It also scans dark web
for the leaked and hacked login information (Kronrod and Friedman, 2018). Encrypted private
messaging app is also there with message retraction and self destruction.
Major advantage is vast range of the platforms on which it works. Software has the
versions for all the platforms. Centralised vault allows the access to same credentials over the
platforms. It comes with the active directory integration and panel for admin control. Panel
allows fast provisioning of the users. Access to the specific passwords is revoked and distributed
easily.
Recommendations
Among the two tools Dashlane is considered to be more efficient as compared with the
Keeper Security. This tool provides advanced features for 2FA and dark monitoring that are
more reliable as compared with others. One of the major factor of choosing this software is the
VPNs which is not provided by the other password manager tools. It provides advanced
streaming services and does not affect the speed of internet. It provides advanced security
features that inform the user when the identity is breached or unauthorised user try to access it.
Though it is expensive but provides the user with improved features and provides timely updates
with advanced features. This helps the business to keep and manage the passwords safely and
securely.
Comparison between track and trace apps used in different mobile platform across worldwide
Covid-19 is uncertain pandemic situation that have adversely impacted growth and
success of economies of diverse countries. Government in order to find patient that are affected
by coronavirus have planned and developed several track and trace application so that individual
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can be find and other information may get information. There are several application which have
different features, application and suitability such as NHS Covid-19 in UK Path check in USA
are installed in mobile phone by number of people across worldwide (Baraniuk, 2020). It can be
stated that main function of NHS- covid -19 is to check or monitor risk level at particular areas
and notified key close contact that individual is suffering from coronavirus. Whereas function of
Path check used in USA by public health authority is used to track location of patient that is
suffering form covid-10 or coronavirus so it is known as digital contract tracing. Therefore, key
difference between two track and trace application such as NHS covid-19 and Path check used in
UK and USA respective are followed:
Basis NHS- covid -19 Path check / safe path
Features It is one of the contract tracing app that
is used to monitor or check spread of
coronavirus across Wales and England
of UK. There are features available in
NHS -covid -19 such as :
 People can easily register
themselves as organ donor to
other individuals that are in
needs,
 Individuals can securely and
easily view their medical
records.
 It also offers key features of
A-Z symptom checkers thus
people can find whether there
are suffering from Covid-19 or
not (Beeching, Fletcher and
Beadsworth, 2020).
 The NHS- Covid-19 App also
has key features that provides
ease to people to manage,
On other other hand, safe path is
digital contract tracing app that
is developed by community such
as designers and engineers. It
have different features as
compared to NHS-covid -19 that
are explained below:
 Privacy preserving: The
best feature offered by
path check is that it is
strongly committed to
protect and preserve
information of patients.
Thus, people can easily
make use of application
without sacrifice their
personal information
(Fritz and et.al., 2020).
 Multiple capabilities:
The application offer
multiple capabilities as it
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book their appointments or
order repeat prescriptions.
 The app also offer features to
Patient to safely and securely
store personal information.
Thus, nobody can access
information before prior
permission of patient.
Therefore, it is most useful track and
trace app that is developed by
government in order to identified
patients that are suffering for Covid-
19.
support range of public
health and DCT.
 Multiple
implementation
strategies: It is another
key features as it is
developed to support a
variety of build favour.
 End to end system: It is
tool that is used to
contact with tracing team
to publish points of
concern. Thus, user of
path safe can easily
download point of
concern in order to
identify risk of exposure.
Application NHS covid-19 application is used for
several purpose some of the them are
stated as follows:
 Such as application helps in
providing advices related to
coronavirus thus assist what
individual must do in order to
prevent itself from virus for
better health.
 It also used by people to book
their upcoming appointments
and get instances advices.
 At last it also useful in retaining
It can be stated that safe path
also have various application
like:
 Pack check is available at
both google app stores
and Apple app stores.
Thus it is only authorized
to be used by any public
health authority.
 It helps public health
authorities and other
organisations in
formulating digital
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large personal information of
patient or its previous health
records (Rowe, Ngwenyama
and Richet, 2020).
strategies to create
custom build.
 This application is
supported by large
communities volunteer.
 It helps in identifying
location or tracking place
of patient that is
suffering from Covid-19.
So that appropriate action
can be taken for
preservation of diseases.
Suitability This app is suitable for all individuals
that are under or over aged of 13 at the
same time they are registered with GP
surgery in England. So, anyone that
have a smartphone can easily
download it and make use as per its
convinces, needs and usage.
Path safe app is mostly suitable
for public health authorities as
they can only make use of it to
deliver services to patient.
Importance of NHS- Covid-19 and path check for society
Yes, I think both these applications add value to society as recently most of the countries
across worldwide are facing adverse situation due to rapid spread of coronavirus and massive
dealths of number of people. Development of such application have contributed in tracking and
tracing individual that are suffering from virus so that other people in society can maintained
social distances. Or take various steps, precaution or measure that are required in order to stay
health and fit for longer period of time. Government and public or health care authorities can
able to easily track people by use of NHS covid-19 and path track thus take quick and rapid
action to save people that are living in society. These apps have contributed in generating
awareness among people that what they need to do in case they are suffering from coronavirus.
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Apps has also provided convinces to people to easily book, registrar their appointments while
staying safe and secure at home (What is the NHS App, 2020). Thus, now they need not have to
stand in long queue in order to get appointment for their treatment so it have saved their time and
helped in maintaining social distancing. Development of such apps have contributed in
enhancing knowledge and awareness among large number of individual related to health. So,
now people are able to take more precaution, steps in order to have better health and lifestyles in
the future. As per my point of view, there are many more importance of NHS- covid -19 and
Path check such as they need not have to spend or incurred cost as these apps are freely available
at google play stores. Therefore, various individuals can easily download apps and make use of
different application as per their requirement. People through these apps can record their medical
history without threat of being lost as both application provide features of safety and security
(Safe path, 2020). So, it can be stated that government needs to invest in such application for
growth and success of society or people that are living in different parts of country.
CONCLUSION
From the above report it can be concluded that recently due to development in
technologies and more use of digital media by large number of individual companies are using
both online and offline medium to sold their products and services. Therefore, it has been learnt
from above analysis, that these both platform have negative and positive on business operation
and customer's satisfaction level. There are several times at which number of users find
challenges in managing online accounts so there are number of tools that can be used to manage
usernames and passwords. At last it can also be concluded from above analysis that there are
number of apps that have been planned and developed by different countries' government in
order to cope with uncertain pandemic situation. All these have somewhat different features,
application and suitability and several benefits that added value to society. Therefore, by using
online platform people are able to know about their close contact that are suffering from Covid-
19 so that they can maintain social distancing and take the best care of their health.
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REFERENCES
Books and Journals
Baraniuk, C., 2020. Covid-19 contact tracing: a briefing. BMJ, 369.
Beeching, N. J., Fletcher, T. E. and Beadsworth, M. B., 2020. Covid-19: testing times.
Billa, J.B., and et.al., 2019, June. PassMan: A New Approach of Password Generation and
Management without Storing. In 2019 7th International Conference on Smart Computing
& Communications (ICSCC)(pp. 1-5). IEEE.
Doric, B., Primorac, D. and Kozina, G., 2016. THE NECESSITY OF ONLINE AND OFFLINE
SALES INTEGRATION. Economic and Social Development: Book of Proceedings. p.39.
Fritz, Z and et.al., 2020. Ethical road map through the covid-19 pandemic.
Harris, P., and et.al., 2017. Online and store patronage: a typology of grocery
shoppers. International Journal of Retail & Distribution Management.
Jucha, P., and et.al., 2020. ANALYSIS OF THE IMPACT OF MARKETING ONLINE AND
OFFLINE COMMUNICATION CHANNELS ON CUSTOMER PURCHASING
BEHAVIOR. Economic and Social Development: Book of Proceedings, pp.365-376.
Kristianto, D.A., 2018. Online Travel Agents Use for Sales and Promotion of Hotel in Kaliurang
Yogyakarta. Kepariwisataan: Jurnal Ilmiah. 12(1).
Rowe, F., Ngwenyama, O. and Richet, J. L., 2020. Contact-tracing apps and alienation in the age
of COVID-19. European Journal of Information Systems, pp.1-18.
Online
Password Manager. 2020. [Online]. Available through :
<https://phoenixnap.com/blog/enterprise-password-management-solutions>.
Safe path, 2020, [Online]. Available
Through:<https://www.media.mit.edu/projects/safepaths/overview/>.
What is the NHS App, 2020, [Online]. Available Through:
<https://www.somersetccg.nhs.uk/about-us/digital-projects/the-nhs-app/>.
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