Positive and Negative Aspects of Online and Offline Selling

Integrated Professional
Skills

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Compare and contrast between the positive and negative aspects of services and products
being sold online and offline.......................................................................................................1
Discuss tools to manage online accounts with passwords..........................................................3
Different type of track and Trace Apps for different mobile platforms .....................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital technology transformed each and every aspect by providing extraordinary
opportunities to individuals and facilitate organisations to disrupt industries by undertaking
advantage of new emerging digital technologies. In this mode internet provides a medium which
is lighter, compact, faster and more versatile. It can store large base of information and data in
effective manner in a safe and secure way. Digital technology introduced development in every
sector in huge proportionate (Alvermann and Sanders, 2019). With the help of this technology
business organisations enhances their overall profitability at great extent. Present report include
discussions upon negative and positive aspects of products and services that are selling offline
and online. Along with this report also include tools to manage passwords. Lastly project
involves discussions related to applications, features, suitability and function of track and trace
apps along with their value to society.
MAIN BODY
Compare and contrast between the positive and negative aspects of services and products being
sold online and offline
Digital technology plays key essential role in modern world, as it is providing wide range
of opportunities as well as advantages to organisations. In relation to online mode organisations
are offering their services as well as products with the use of internet, while if it is talked about
offline mode entities engage in the process of producing, distributing and selling products and
services in physical stores. Mentioned below contrast and comparison among negative and
positive aspects of “ business” being sold offline and online is being defined:
Positive Aspects
Customer Intelligence: It is an essential aspect in which business organisation can
gather and analyse consumer's associated informations and can further develop more effectual
relationship with them.
Potential for rapid growth: Digital technology facilitate organisations to grow their
business by providing them opportunity to have global access and offer services and products
24/7. Online mode allows company to attract and influence large base of consumers irrespective
of geographical distance.
1

Easy access to market: Being a flexible mode to conduct business organisations have
significant opportunity to make their easy entity in new market segment without being engaged
into physical obligations. Online business allows entities to initiate their business operations
while facing unnecessary complications and issues.
Reduced overheads: By conducting business services digitally, organisations can make
maximum level of reduction in the expenses like electricity, workforce, store maintenance,
warehouse and more. It automatically increases profit reserves of companies.
Negative Aspects
Privacy: Major negative issue on online platforms is that payment options on online
platforms is directly linked with consumers banks accounts. This can sometime lead towards
frauds through which satisfaction among customers can decrease.
Price wars: Online selling of services and products increase aggressive competition level
among organisations, in order to lure maximum number of customers entities are influencing
consumers with heavy discounts and attractive offers that creates unhealthy competition in
marketplace.
Returns and complaints: One of the major negative issue in online selling is that, it is
increases number of returns and complaints level as per compared to offline mode. For instance
if in the process of transportation products faces damage issues then in this case company have to
bear the loss and are required to return full among to customers.
Compare and Contrast between the positive and negative aspects of “Individuals” being online
and offline
Positive Aspects
Social networking: Online platform comparatively to offline provide 24/7 consumer
assitant services to individuals. It increases satisfaction level among customers as their queries
and issues get resolved in time effective manner.
Personal security:It is most important advantage that individuals can have, as in this they
are allowed to have access of their their account password and security through which they can
secure their personal information. It increase feeling of safe internet browsing among customers.
Negative Aspects
Generational divide: This term is mainly associated to generation gap among customers
of different age. In this it has been evaluated that, there is far difference among consumers
2