Compare and Contrast Features of Facebook and Instagram for Business

This document discusses the positive and negative aspects of social media on the internet, as well as the challenges and measures of security and privacy when using social media services online. It also compares and contrasts the features, applications, and suitability for business of Facebook and Instagram.

CFPBUS006 - INTEGRATED
PROFESSIONAL SKILLS IN
THE DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Description on compare and contrast between positive and negative aspect of social media
on internet....................................................................................................................................3
2. Discussion on challenges and measure of security and privacy taken when social media
service used online.......................................................................................................................5
3. Define compare and contrast features, application and discuss the suitability for business
with selection of two social media examples...............................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
In current era, social media highly considered as ultimate tool of marketing. This
connects the entire world and assist to spread the information of products and services (Jones and
Glynn, 2020). There are number of the people who highly depends on social media sites to share
their views and opinion. Therefore, the usage of social media has been growing rapidly. With use
of this advancement, people can get easily socialise with others.
The present research study is based on to review the current scenario of social media and
its impact over internet. Furthermore, report will lay emphasise on compare and contrast between
positive and negative aspect of social media over internet, Moreover, challenges and measures of
security and privacy will be discussed. Lastly, two platform of social media will be selected and
their features will be explained.
MAIN BODY
1. Description on compare and contrast between positive and negative aspect of social media on
internet.
From the last few years, social media has grown tremendously. Therefore, the growth rate
is very high. Social media can be termed out as the website that allows to have social interactions
(Agnihotri, Dingus and Krush, 2016). It is advancement that has changed the world in many
ways. In the fast moving world, this can be used to changed the life of an individual but at the
same time this also has some conflicts that creates the negativity. Prior to the introduction of
social media, there were no much conflicts relate to internet crimes. Currently, rapid
advancement being made in technology and internet. Herein, the advantage and disadvantage of
social media over internet as are-:
Positive impacts
 Enhancement in use of internet and network- social media can be termed out as the
platform that has increase the use of internet. In current era, there are number of people
who uses network facilities just to turn over social media and they also has lot of net
usage on social media (Allcott and Gentzkow, 2017). Thus, number of the entities are
also using net facilities to promote their product and services via social media platform.
Therefore, social media networks as Facebook, Twitter, Instagram has created Buzz and
also enhance the usage of internet. So, this can be one of the positive sign of social media
over internet. There are number of people who are using social media platforms and this

has enhance the opportunity for business to reach large pool of people that are interested
in commodities and services. Henceforth, social media can be considered as one of the
best catalyst that support to drive traffic to business.
 Increase in communication- The use of internet has also improved the way people used
to connect with each other. It has become easy due to social media platforms. Herein,
number of the application are avail that aids to people to remain update with latest
information (Allcott, Gentzkow and Yu, 2019). In order to get connects with world via
social media, the internet plays the huge role. Without the use of internet there is no use
of social media. Also, usage of social media enhance the medium of communication and
usage of internet. Therefore, it can be stated that internet has become the significant tool
of social media communication. Thus, usage of social media mainly for conversation,
community, connecting with audience and building relation with people. Thus, it can
only be happen with use of internet facilities. In addition to this, it can be stated that the
use of social media has few marketing strategies that allow to connect with large number
of audience. There all things has enhanced the usage of internet.
 Online education- In the current era, student do not need to technically go to school to
receive education. There are number of courses that are avail on social media platforms
as YouTube, learning tutors apps etc. Internet facilities has created various social media
networks that ease the lives many individuals. Thus, schools, universities, coaching
institutes has enhanced the use of internet so that they can get connect with people via
social media networks (Chae, McHaney and Sheu, 2020). Thus, internet allows the
connectivity of social media platforms and aids to facilitate better advancement for
people. In the field of education the usage of internet is continually enhanced because
sites like YouTube have thousands of educational videos that provides chance to each
individual to sharper their skills. Also provides new ways to express their creativity and
individuality.
Negative impacts
 Security issues- It leads to raise in issues as security. In current era, the number of
security agencies have their access to people personal account (Dekker, van den Brink
and Meijer, 2020). Thus, endless amount of information online led individuals spreading

rumours via use of social media. This creates negative perception of users towards
internet instead of the different flaws of social media.
 Hacking- The number of the cases are increasing of hacking through social media. This
has provided number of opportunities for hacker to steal some sensitive information. In
the present scenario, there are number of the cases that has been identified of hacking
data. Due to the high usage of social media the issue as hacking has been continually
increasing. This results in decrement in the usage of internet.
 Cybercrimes- It is another negative aspect of social media on internet. With rise in
hacking, cyber crimes are also rapidly enhancing. Additionally, crimes such as bank
fraud, unethical issues and privacy issues are continually rising (Hiltz, Hughes and
Turoff, 2020). These all are happening due to widespread usage of internet facilities. It
can be stated that the Facebook, Twitter, Instagram and YouTube have given the rise to
vast global cyber criminal network. Thus, it can be stated that people have decrease use
of social media and internet as they get to know various types of cyber crimes.
2. Discussion on challenges and measure of security and privacy taken when social media
service used online.
Online social media have become extremely popular in the recent years. This has
widespread the information that led to presence huge volume of users and also creates personal
information on the internet ( Chae, McHaney and Sheu, 2020). In addition to this, the advent of
the social media has transformed the ways of people in both aspect negative as well positive.
Therefore, Twitter, Instagram, Gmail, Snap-chat and LinkedIn are termed out as social media
tools. Thus, following measures has been outlined to prevent the challenges of social media
services as-:
Phishing-
This involves creating the fake social media accounts that looks much similar to the
actual profile. This done by the hackers with aim to attract customers towards themselves and
they do it on purpose to steal confidential information about the consumer (Hosseini, Jostova and
Savickas, 2020). It can be serious threat to third party that imposes the high risk of losing
confidential information. Most of the individuals also shares their confidential banking details
with these kind of fraudulent people. This is mainly done gaining financial profit. This is termed

out as crime such as credit card details, PIN, account number etc. In order to get rid from it, the
anti virus software needs to be installed.
Spyware-
This is quite similar to phishing. In this, the hacker try to steal data and damage the
system or server (Hiltz, Hughes and Turoff, 2020). This happens due to access to sensitive
information of client as details of debit card, banking information and password to undertake any
financial theft etc. With the use of updating OS can be one of the effective way to secure the
system from crime as spyware.
Cyber crime-
This can be defined as the crime that involves of computer and network. It is kind of
criminal activity that is continually rising due to the usage of internet facilities. Thus, main
purpose behind committing the cyber crime is to access to confidential information and to steal
some personal information (Hiltz, Hughes and Turoff, 2020). This has became the major
problem today due to continuous advancement in technologies everyday. However, the security
measures to protect the theft of data are not yet advanced and this allows cyber crime to more
occur happen. Thus, usage of social media platforms as Facebook, Twitter, YouTube has
enhance the internet crimes such as cyber bullying etc. In current era, cyber crime is
uncontrollable, people and business are suffering significant financial loss. Thus, hackers uses
the several tactics to get personal information.
Malware attack-
This is defined as an issue and kind of cyber crime. In this, data and information steals
and hackers tries to access it with help of entering into computer system. In order to do it, they
downloads malware software devices or applications. This application has turned the all this easy
for the hackers to get effective access to data and information. In order to get rid of it, the system
needs to be regularly monitored. This can be one of the effective way to identify the issue relates
with Malware and remove it from system.
Ransomware-
This is involving the wide range of the malicious software that can block the access to the
system until the time hackers gets certain amount of money. It is the act that can bring threat of
data loss or any confidential information that can cause damage to sensitive information(Hiltz,

Hughes and Turoff, 2020). This has high chance that hackers will contact the people and also try
to blackmail them for money.
Risk management and prevention-
The measures must be framed out that assist to control risk of internet crimes. However,
the risk management prevention are outlined as-:
Two factor authentication-
The two factor authentication termed out as TFA and this can be defined as additional
level of the security. This can be termed out as the multi-factor authentication. TFA is very
effective tool as this is just two step verification in which user of social media needs to provide
additional information along with the user name and password (Type of Social media and how
each can benefit your business, 2020). For example- in order to login Google mail, the user has
to first long in with user name and their particular passwords, thereafter a screen reflects to get
linked with mobile number on which OTP sent to verify user. This process called out as Two
factor verification.
Proper privacy setting for the social profiles-
In relation to Facebook, the user personal information like name, gender, mail id and
other things seems visible to other Facebook users to certain extent. Facebook provides the user
the information that who can see their personal information (Hiltz, Hughes and Turoff, 2020).
These are the options that is inclusive in the privacy setting of Facebook. These are setting that
provided by other social media websites that aids to maintaining the personal information in
safer manner.
Perform frequent audits-
Each day, hackers are taking initiatives to develop the innovative techniques to hack the
firm social media accounts and this must be well prepared to handled it. This is recommended to
conduct the regular audit of social media accounts. This also modify the social media policy that
provides right to get access to accounts.
Data backup-
The another measures that can be taken is to undertake regular backups of all the files
that are very important. In case, if any security attack happens then firm do not need to suffer
from any financial loss. Thus, it is crucial to maintain everyday backup schedule and also restore

the all files in hard drive. Thus, storing all information in single drive cannot be completely safe
as there is high risk of hard drive in getting corrupted.
3. Define compare and contrast features, application and discuss the suitability for business with
selection of two social media examples.
In the present era, there are number of social media application that used by people.
Henceforth, number of innovative websites are continually emerging to rise the use of social
media platforms. Each application are different in features from each other. This is network that
utilize the user information in terms to serve the high relevant advertisement that is based on
interaction via specific platform. Therefore, two social media examples that is highly suitable for
business are outlined in following context as are-:
Basis for comparison Facebook Instagram
Meaning This is defined as social
networking site that makes
easy to connect with people
world-widely ( Hiltz, Hughes
and Turoff, 2020).
This is application that can be
used to take free photo and
videos from smartphones.
Features  The main features of
Facebook is that it
allows to people to get
connected with whole
world.
 It uses to upload photos
and maintain album of
photos that can be
shared with anyone
who is connected to
profile.
 This is application that
mainly supports
interactive online chats
 The main features of
this application is that
people can use this to
view and share photos
etc. Henceforth, the
news feed cannot be
shared.
 It is mainly a fun app
and there is various
pages with lot of filters
and features.
 This is widely used by
marketers as this
allows to upload and

and also has the ability
to comment on friends
profile to stay in touch.
 The recent updates of
the Facebook allows to
undertake business
promotion as
publishers can use
networks of audience
to upload their ads and
aware targeted people
about the latest brand
updates.
 The great feature of
Facebook is to generate
the awareness via
newsfeed, notifications,
social channels etc.
take regular photos.
 This is application that
allows to add filter,
caption and tag
location before sharing
the post.
 Thus, it can be stated
that Instagram has
become new home for
brands at where the
engagement of
audience is high and
followers are brand
loyal. This can aids to
accomplish business
goals.
 Herein, event features
aids to create the
awarenesses about the
event. So, people are
sent notification about
it.
 Also, Instagram
business profiles are a
new feature that
provides various brands
to make their account
to be identified as
business. It has more
unique attributes as get
reach to analytics, ad

targeting and contact
button.
Application  This is termed out as
interactive software
application that can be
developed to create
extensive social media
framework for app.
 This is the application
that aids to large
people to become the
entrepreneur by
connecting the world
and aware them about
the product and
services.
 Instagram can be
termed out as online
photo sharing
application and this is
also a social media
platform that allows
users to edit and upload
photos via smartphone.
 Thus, users of this
application can also
make their profile
private so that only
followers can able to
view the post.
Sustainability  Social platform as
Facebook is
continually looking
over the sustainability.
For businesses, this is
termed out as
sustainable advertising
model that aids to
aware the public about
product and services.
 It has sustainability as
long as entity has a
user base to spread
 The use of Instagram
application can be
sustainable as this
allows to make
business profile to get
connected with targeted
audience. Also, it has
to be noted that this
application is not as
effective as Facebook
because this only offers
sharing of videos and
photos.

significant information
to targeted audience.
 Thus, the products and
services will only be
seen by the people who
are follower to that
particular page. Also,
there are very low
number of people who
are using Instagram.
Hereby, it can be concluded that social media has become effective and efficient tool that
allows to connect people world-widely. Thus, Facebook, Twitter and YouTube and many other
kind of social media platforms allows users to share online information and connect with new
people. Over the last few years, usage of social media has changed the lives of many individuals.
Therefore, this can be stated that digital channels has changes the way business operates today.
In the present era, social media has became the core competent of any successful online
marketing strategy. This is defined as collection of online communication channels that has rise
the interaction level of individuals (Hiltz, Hughes and Turoff, 2020). Thus, photos, videos and
other things can be shared at a single platform. Henceforth, it has been proved that social media
has become the central facilitator and has enhanced the medium of communication to people.
CONCLUSION
From the above report this can be summarized that technology is growing the use of
social media and this has become the routine for each and every person. In addition to this, social
networking has became one of the major trend in internet use. Thus, online social networks are
becoming the foremost reason that has enhanced the use of connectivity of internet.
However, result of the study has showed the both positive and negative affects of social
media platforms over internet. Also, report has covered the challenges and measure of security
such as phishing, spyware, malware attack to have better use of social media services.
Furthermore, assignment has undertaken comparison with selection of two social media
platforms such as Facebook and Instagram to discuss the suitability for business.

REFERENCES
Books and journals
Agnihotri, R., Dingus, R. and Krush, M.T., 2016. Social media: Influencing customer
satisfaction in B2B sales. Industrial Marketing Management, 53, pp.172-180.
Allcott, H. and Gentzkow, M., 2017. Social media and fake news in the 2016 election. Journal of
economic perspectives, 31(2), pp.211-36.
Allcott, H., Gentzkow, M. and Yu, C., 2019. Trends in the diffusion of misinformation on social
media. Research & Politics, 6(2), p.2053168019848554.
Chae, B.K., McHaney, R. and Sheu, C., 2020. Exploring social media use in B2B supply chain
operations. Business Horizons. 63(1). pp.73-84.
Dekker, R., van den Brink, P. and Meijer, A., 2020. Social media adoption in the police: Barriers
and strategies. Government Information Quarterly. p.101441.
Hiltz, S.R., Hughes, A.L. and Turoff, M., 2020. Exploring the usefulness and feasibility of
software requirements for social media use in emergency management. International
Journal of Disaster Risk Reduction. 42. p.101367.
Hosseini, A., Jostova, G. and Savickas, R., 2020. The Social Media Risk Premium. Available at
SSRN 3514826.
Jones, K. and Glynn, M.S., 2020. Children Using Social Media to Connect with Others and With
Consumer Brands. In Global Branding: Breakthroughs in Research and Practice (pp. 906-
921). IGI Global.
Online
Social Media its Impact with Positive and Negative Aspects. 2016. [Online]. Available through:
<http://www.ijcat.com/archives/volume5/issue2/ijcatr05021006.pdf>
Type of Social media and how each can benefit your business. 2020 [Online]. Available through:
<https://blog.hootsuite.com/types-of-social-media/>.
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