Positive and Negative Impact of Social Media on Internet

Integrated Professional
Skills in Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Positive and negative impact of social media on internet...........................................................1
Challenges and Measures of security and privacy......................................................................3
Compare and contrast features and application of the two social media platform.....................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Professional skills are those skills that helps an individual in career competencies that
often are not taught as per the requirement. It is learning by an individual in order to adding
value in the performance. There are consisting of different skills like leadership, management,
mentoring, conflict management etc. As per the introduction of system software and emerging
technology can transfer all information became quick and free (Dai, 2015). For this an individual
adopt different skills that help to business deal with the issues that come in respect of advanced
technology. In digital age all the activities are mainly based on the internet that plays essential
role and provides facility of communication, sharing information, facts, financial resources for
the business and individual. This report based on the professional skills that require to
incorporate with digital activities that conduct by the business, society and many other in
effective manner. In this report consist of impact of social media on internet with positive and
negative aspect. Along with analysis challenges and measures, security and privacy due to use
social media services. Moreover, select two application to compare and contrast the features,
challenges and suitability in regard of business.
MAIN BODY
Positive and negative impact of social media on internet
The social media activities is procedure of acquiring traffic or attention by social media
sites. In present time the way of social media modifying in advanced manner and provide good
facility of interaction, communication and share data & information. It is impact on the internet
positive and negative way. Through internet people operate different social sites and done other
work that connect themselves with others due to share of information and market activities etc.
There are discussed positive and negative effect on internet that are discussed underneath:
Positive aspects: In present time mostly people use social media which is beneficial for
the individual as well as business to conduct different activities in proper manner. To
communicate with others and target customers effectively (Greenwood, Perrin and Duggan,
2016). The business through internet conduct different promotional activities, advertising
campaigns, branding models over such platform supports to manage customer and fulfil the
expectation. At social media add advance feature that helps to connect with each other easily and
make video calls in good quality. Share larger size information and attachments, entrepreneur get
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