Compare and Contrast Features of Facebook and Instagram for Business

CFPBUS006 - INTEGRATED
PROFESSIONAL SKILLS IN
THE DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Description on compare and contrast between positive and negative aspect of social media
on internet....................................................................................................................................3
2. Discussion on challenges and measure of security and privacy taken when social media
service used online.......................................................................................................................5
3. Define compare and contrast features, application and discuss the suitability for business
with selection of two social media examples...............................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
In current era, social media highly considered as ultimate tool of marketing. This
connects the entire world and assist to spread the information of products and services (Jones and
Glynn, 2020). There are number of the people who highly depends on social media sites to share
their views and opinion. Therefore, the usage of social media has been growing rapidly. With use
of this advancement, people can get easily socialise with others.
The present research study is based on to review the current scenario of social media and
its impact over internet. Furthermore, report will lay emphasise on compare and contrast between
positive and negative aspect of social media over internet, Moreover, challenges and measures of
security and privacy will be discussed. Lastly, two platform of social media will be selected and
their features will be explained.
MAIN BODY
1. Description on compare and contrast between positive and negative aspect of social media on
internet.
From the last few years, social media has grown tremendously. Therefore, the growth rate
is very high. Social media can be termed out as the website that allows to have social interactions
(Agnihotri, Dingus and Krush, 2016). It is advancement that has changed the world in many
ways. In the fast moving world, this can be used to changed the life of an individual but at the
same time this also has some conflicts that creates the negativity. Prior to the introduction of
social media, there were no much conflicts relate to internet crimes. Currently, rapid
advancement being made in technology and internet. Herein, the advantage and disadvantage of
social media over internet as are-:
Positive impacts
 Enhancement in use of internet and network- social media can be termed out as the
platform that has increase the use of internet. In current era, there are number of people
who uses network facilities just to turn over social media and they also has lot of net
usage on social media (Allcott and Gentzkow, 2017). Thus, number of the entities are
also using net facilities to promote their product and services via social media platform.
Therefore, social media networks as Facebook, Twitter, Instagram has created Buzz and
also enhance the usage of internet. So, this can be one of the positive sign of social media
over internet. There are number of people who are using social media platforms and this

has enhance the opportunity for business to reach large pool of people that are interested
in commodities and services. Henceforth, social media can be considered as one of the
best catalyst that support to drive traffic to business.
 Increase in communication- The use of internet has also improved the way people used
to connect with each other. It has become easy due to social media platforms. Herein,
number of the application are avail that aids to people to remain update with latest
information (Allcott, Gentzkow and Yu, 2019). In order to get connects with world via
social media, the internet plays the huge role. Without the use of internet there is no use
of social media. Also, usage of social media enhance the medium of communication and
usage of internet. Therefore, it can be stated that internet has become the significant tool
of social media communication. Thus, usage of social media mainly for conversation,
community, connecting with audience and building relation with people. Thus, it can
only be happen with use of internet facilities. In addition to this, it can be stated that the
use of social media has few marketing strategies that allow to connect with large number
of audience. There all things has enhanced the usage of internet.
 Online education- In the current era, student do not need to technically go to school to
receive education. There are number of courses that are avail on social media platforms
as YouTube, learning tutors apps etc. Internet facilities has created various social media
networks that ease the lives many individuals. Thus, schools, universities, coaching
institutes has enhanced the use of internet so that they can get connect with people via
social media networks (Chae, McHaney and Sheu, 2020). Thus, internet allows the
connectivity of social media platforms and aids to facilitate better advancement for
people. In the field of education the usage of internet is continually enhanced because
sites like YouTube have thousands of educational videos that provides chance to each
individual to sharper their skills. Also provides new ways to express their creativity and
individuality.
Negative impacts
 Security issues- It leads to raise in issues as security. In current era, the number of
security agencies have their access to people personal account (Dekker, van den Brink
and Meijer, 2020). Thus, endless amount of information online led individuals spreading