Challenges of Implementing Virtual Teams in XYZ Company

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MANAGEMENT COMMUNICATION 1
XYZ Company
Memo
To: The Marketing Director
From: Assistant Marketing Director
Date: 04 December 2018
Subject: Implementation of Virtual Teams
Communication is one of the most important functions of the organisations and is regarded as
the blood of the organisational operations. With the rise of information technology, there is a
revolutionary change in the processing, storage, distribution of information and collaboration
among the members of the organisation (Barney, 2011). One such tool based on the
information technology principles is the virtual teams.
Virtual Teams refers to the collection of the geographically distributed people of the
organisation that are connected through the various technological applications and internet,
thereby allowing the organisation to become more connected in the global marketplace. Some
of the benefits that can be yielded by the successful implementation of the virtual teams are
pooling of the talent across the globe, real-time conversations, reduction in the travelling cost
and increased provision of services across the globe and thus the revenue growth (Binder,
2016).
The memo is intended to analyse the challenges of the virtual team implementation in the
marketing department of the entity at the locations namely, Melbourne, Los Angeles,
Shanghai, and Bangalore. Accordingly, the management is suggested to not to implement the
virtual teams because of the following critical areas involved in its management.
The development and implementation of the virtual teams have a wide range of benefits.
However, the challenges are no lesser. Some of the major challenges of the virtual teams that
make the virtual teams’ complex to manage are as follows:
Different Time Zones and Language Barrier: One of the major drawbacks of the management
of the virtual team in the entity is the fact that there are four different time zones. It is
complex to identify an overlapping time zone and thus, the creation of the common time