Feasibility of Virtual Marketing Teams in the Organisation

07 December 2018

MEMO
To: The Head Marketing Director, XYZ Company
From: Senior Manager, Marketing Department.
Date: 07 December 2018.
Re: Feasibility of the Virtual Marketing Teams in the organisation.
“Virtual Teams” refers to the collection of the team members belonging to different
geographical locations, who rely on the various communication technologies such as emails,
video conferencing, fax, call conferencing and more to collaborate with each other for the
organisational goals (Ferrazzi, 2014). Thus, the coordination of the work in a virtual team
setup is done via the internet, electronic information and communication technologies.
It is a very well accepted fact that the communication is the utmost function of the
organisational operations, and it forms the base for the various discussions, collaborations
and the overall working of the organisation (Barney, 2011). Over the years, the innovations
in the fields of the internet and information technology have changed the face of
organisational communication. The various incidental activities such as recording,
processing, distribution of the information are being done in a more effective and efficient
manner, because of the globalisation and innovation. On the lines of the above, the
organisation is considering the adoption of the virtual team set up in the entity. The memo
will assist the senior management in analysing the feasibility of the adoption of the virtual
teams in the organisation.
The marketing department is one of the chief departments of the entity. Therefore it is
feasible to not to implement the virtual team set up in the said department. The following
challenges and drawbacks of the virtual team support the idea of not adopting the virtual
teams in the organisation.
First and the foremost drawback of the virtual team set up that makes the set up not so
feasible is that as the members of the teams are located in different areas that are the Los
Angeles, Shanghai, Melbourne, and Bangalore, the communication channel would not flow
that effectively. This is because of the absence of the physical presence and the face-to-face
communication between the members. This would further lead to difficulty in arriving at a
decision. However, the members would be able to connect with each other through the