Challenges in Communication for Turkey Farmers Association of Australia

This memo discusses the communication challenges faced by Turkey Farmers Association of Australia and suggests solutions to improve communication with internal and external stakeholders.

Running head: EFFECTIVE BUSINESS COMMUNICATION
BUSINESS COMMUNICATION - TURKEY FARMERS ASSOCIATION OF AUSTRALIA
Name of the Student
Name of the University
Author Note

1EFFECTIVE BUSINESS COMMUNICATION
Opening
To:
From:
Date:
Subject: Challenges in Communication in Turkey Farmers Association of Australia
Objectives and Background
Communication Audit
The proper and the effective functioning of the multitude of the business concerns all
over the world is known to be heavily dependent on the communication processes that are
undertaken by the organisations. The audit of the communication process helps the concerned
management to put forth an identification of the various areas of strengths and the weaknesses of
the concerned company (Gamil & Rahman, 2018). The audit of the communication takes into
account both the internal and the external communication that are initiated and maintained by the
multitude of the business concerns all over the world. The auditing of the communication takes
into account the various factors that are related to the sharing of the information, the sending and
the receiving of the entire information in discussion. This information should reach the intended
audience and should convey the various risks that accompany the functionalities of the company
(Muszynska et al., 2015). The issues that have been raised by the internal and the external
shareholders of the company might be resolved with the help of the initiation of the proper
communication within the company as well as the communication that is extended to the external
stakeholders of the concern. The activity of auditing the communication that is undertaken by the
company helps in the discussion on the ways in which the gaps in the communication process
might be bridged thereby allowing better transparency within the communication processes that
are extended by the concerned organisation towards the various stakeholders of the company.
This in turn helps in the formulation of the various recommended measures that might help the
company to function properly.
General Purpose
The memo in discussion attempts to shed light on the numerous issues that are incurred
by Turkey Farmers Association of Australia.
Specific Purpose
The discussed memo attempts a discussion on the several issues faced by Turkey Farmers
Association of Australia in the matters of the communication with both the internal and the
external stakeholders of the company. The discussed memo further attempts to put forth some
recommended measures that might prove beneficial in the resolution of the issues that are faced
by Turkey Farmers Association of Australia.
Problems
Problem 1
The reports that have been shared state that the employees of the organisation are not
involved in the decisions that are undertaken by Turkey Farmers Association of Australia. The
lower rates of the involvement of the employees in the given organisation is majorly responsible
for the conditions of the huge issues within the given organisation. The employees of the concern

2EFFECTIVE BUSINESS COMMUNICATION
should have an area where they might put forth the issues that they have been facing (Zwijze-
Koning & de Jong, 2015). The concerned employees of the organisation are not being asked for
their inputs regarding the several consequences that might follow the implementation of the
given policies. The employees have further stated that the decisions that have been undertaken
are not conveyed in a proper manner within the company thereby keeping the employees serving
the lower hierarchical levels in the dark and thus in a confused state.
Problem 2
The company in discussion is known to be spread over a greater landmass. This has led to
the conditions wherein there is a lack of the proper communication among the employees who
have been serving at the numerous locations of the concern. The management of the company is
known to have been facing a number of issues that have been arising from the lack of the
communication within the employees as well as the people serving in the higher ranks of the
company workforce (Bourland-Davis & Graham, 2017).
Problem 3
The workforce of the company has further reported that the emails have not been
circulated in a proper professional manner. This might in turn lead to the loss of the proper and
needed information that is circulated within the employees of the concern (Henderson, Cheney &
Weaver, 2015). The operations of Turkey Farmers Association of Australia might also be
affected in a huge manner if the company is seen to have been dealing with the improper
methods of circulating the improper information within the concerned organisation.
Problem Solving Steps
The issues stated above might face a proper resolution with the implementation of the
factors that are stated below.
Problem 1
The low involvement of the employees of the organisation can be avoided by providing
the concerned employees with the encouragement to put forth the various innovative ideas that
would help in the proper operations within the company thereby leading to the overall
improvement in the performance of the company (Nelson, Proell & Randel, 2016). The ideas that
are shared by the concerned employees of the organisation might help in the proper functioning
of the internal and the external components of the business organisation.
Problem 2
The proper relationship within the employees of the organisation should be encouraged.
The employees serving at the several higher levels within the company must be encouraged to
establish a proper communication with the employees serving at the lower hierarchical levels
within the organisation. The proper communication within the various strata of the organisational
hierarchy would thus in turn help in the putting forth the various issues that the staff has been
facing (Little, 2016). The concerned employees of the organisation might be advised to be
trained in using the several virtual modes of communication which in turn might help in the
highlighting the issues faced by them directly to the management might serve at some different
location where Turkey Farmers Association of Australia is situated.
Problem 3
The management of Turkey Farmers Association of Australia might be advised to
provide the concerned employees with the required training so as to help them in the

3EFFECTIVE BUSINESS COMMUNICATION
composition of the emails that are circulated within the organisation. The training sessions might
help the employees to understand the importance of the proper maintenance of the
professionalism within the composition of the emails (Wu, 2018). This in turn might help in the
maintenance of the proper transparency in the process as well as help in the proper management
of the information that might be lost due to the incorrect composition of the emails.
Closing
Synopsis
The above memo attempts to throw major light on the importance of the communication
within Turkey Farmers Association of Australia. The memo aims to focus more on the effective
nature of the communication aimed at the internal and the external members of the organisation.
Compliance Benefit for Employees
The organisational workforce might benefit from the correct forms of the communication
within the organisation. The major benefit of proper communication might help in the proper
formulation of the transparency within the organisation. This in turn might help in the
maintenance of the smoothness in the operations of Turkey Farmers Association of Australia.

4EFFECTIVE BUSINESS COMMUNICATION
References
Bourland-Davis, P. G., & Graham, B. L. (2017). Examining Public Relations’ Role in Shaping
Organizational Culture, with Implications for PR, HR, and CSR/Sustainability.
In Corporate Social Responsibility, Sustainability, and Ethical Public Relations:
Strengthening Synergies with Human Resources(pp. 199-219). Emerald Publishing
Limited.
Gamil, Y., & Rahman, I. A. (2018). Identification of Causes and Effects of Poor Communication
in Construction Industry: A Theoretical Review. Emerging Science Journal, 1(4).
Henderson, A., Cheney, G., & Weaver, C. K. (2015). The role of employee identification and
organizational identity in strategic communication and organizational issues management
about genetic modification. International Journal of Business Communication, 52(1), 12-
41.
Little, R. E. (2016). Understanding the role of social media in scientific communications:
Communication audit of the Bureau of Ocean Energy Management. Michigan State
University.
Muszynska, K., Dermol, V., Trunk, A., Ðakovic, G., & Smrkolj, M. (2015). Communication
management in project teams–practices and patterns. Managing Intellectual Capital and
Innovation for Sustainable and inclusive Society, 1359-1366.
Nelson, M. W., Proell, C. A., & Randel, A. E. (2016). Team-oriented leadership and auditors'
willingness to raise audit issues. The Accounting Review, 91(6), 1781-1805.
Wu, J. G. (2018). Risks Speak Louder Than Issues: Internal audit communication should focus
on the key threats our clients face. Internal Auditor, 75(3), 64-65.
Zwijze-Koning, K. H., & de Jong, M. D. (2015). Network analysis as a communication audit
instrument: Uncovering communicative strengths and weaknesses within
organizations. Journal of business and technical communication, 29(1), 36-60.