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[FULL ACCESS] Change Management Strategies for Organizational Success

   

Added on  2020-09-17

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Change and Leadership
[FULL ACCESS] Change Management Strategies for Organizational Success_1

Table of ContentsINTRODUCTION...........................................................................................................................1QUESTION 2...................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES ...............................................................................................................................6
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INTRODUCTIONAlternation is a constant process that is significant for each and every business entityeither it is small or large organization as the interest and preferences of clients changes.Company always changes the terms and policies for gaining maximum benefit or revenues inorder to cope up with any condition (Beck and Cowan, 2014). The report is discussing about themagazines “Where to Whatever”, a monthly magazines published by Lighthouse press whichincludes the information linked with hotels, restaurants and other hospitality or leisure. Theorganisation is facing fall in business for which the analysis occurred effective change will madedetermining goals and objectives. QUESTION 2The magazine “Where to Whatever” is a monthly addition that is published by theLighthouse press which provide content over restaurants, destination of tourists, hospitalityindustry or business, hotels and other information linked with this sector in Lemchester citytargetti9ng the youngsters of the society. The company majorly focus on youth as the youngpeople are more interested in tourism, leisure and information about the world as well as avail ingrowing their standard of living (Yukl, 2012). The case study is related to the Lighthouse Press'smagazine 'Where to Whatever' which was leading the market from past 30 years. Company havebeen facing loss in business from past 2 year as the consumer taste, interest and expectationshave been changed with time. The manager of company is looking for the solutions of this majorfall through managing and organising new strategies. Furthermore, the company's top authoritiesare going to hire experienced adviser of marketing for solving the issues behind the decrement inamount of sales. The magazine is planning to develop their structure and technology of producingproducts and services (Bolman and Deal, 2017). They are also aiming to expand their business ininternational market for which enterprise need to develop entire organisational activities. Thischange can be cater through comply organised plans and strategies. Here are some points on thegrounds of alternation in the company: Legal Changes: As the organisation is making changes in the products and services aswell as reconfiguring the brand image among consumer, the company require to make1
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