Change and Risk management Essay - Amway
14 Pages3422 Words301 Views
Added on 2020-07-23
Change and Risk management Essay - Amway
Added on 2020-07-23
ShareRelated Documents
Change and Riskmanagement
Table of ContentsExecutive Summary.........................................................................................................................3INTRODUCTION...........................................................................................................................4TASK 1: Customer Relationship Management and its Implementation in Amway .......................4TASK 2: Michael porter's 5 forces .................................................................................................5TASK 3: Impact of CRM on the Amway's business performance.................................................7Challenges: -...........................................................................................................................8TASK 4: Challenges and Issues faced by Amway in CRM implementation – IT Governance ...10TASK 5: Solution, long term plans, competitive strategy ............................................................11CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13BOOKS AND JOURNAL ...................................................................................................13
Executive SummaryThis assessment states the impact of a change or risk on an organisation. The Impact ofCRM system is described within this report which includes the implementation of CRM,requirements to adopt the CRM system and its impact on the various activities of the business.The report will also describe the various approached or methods used for adopting the CRMsystem within the Amway company. Moreover, the study includes various challenges or issuesfaced by the company in implementing the CRM system. The report states that Customerrelationship management (CRM) helps an organisation build effective relationship with thecustomers.
INTRODUCTIONChange management is a very important aspect of an organisation which helps inmanaging the change or risk faced by a business firm. It uses various tools and methods toreduce the risk or negative impact of the change. This report includes case study of Amwaywhich will identify the various elements that can affect the business while implementingCustomer Relationship Management (CRM). The study also includes various challenges facedby the organisation while adopting change and reducing the risk or issues. Furthermore, thereport will analyse and determine the long-term benefit and competencies involved in adoptingor implementing the change. TASK 1: Customer Relationship Management and its Implementation inAmway Customer Relationship Management is known as the strategies, technologies and practices whichis used by an organisation in order to analyse and manage customer communication orinteraction as well as data throughout customer life-cycle for the objective of improving therelationships with the customers of the company. It also helps in increasing the sales growth andgaining customer loyalty (Doppelt, 2017). This is created in order to combine the informationrelated to the customers across various channels or the point of contact among the company andcustomers. They may consist of live chat, social media, telephone, direct mail and variousmarketing materials. Amway plans to design an online CRM system to offer effective services tothe customers in order to obtain suitable information such as buying preferences, purchasehistory etc. Also, it introduced CRM software compile various document and customer relatedinformation into a single CRM database so that the organisational users can easily manage andaccess it. The other major functions of the Customer relationship management are to recordcustomer calls, email, social media networks and other channels. The other common features ofthe Amway's Customer relationship management software are as described below - Automation of sales force – It is also referred as sales force management, It is developedin order avoid duplicate efforts between the customer and salesperson. The CRM systemcan assist the company to achieve this by tracking the contacts and follow-ups betweenthe two automatically.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Enterprise Systems ( COIS12073 ) | Assignmentlg...
|5
|804
|36
Customer Relationship Management Systems Assignmentlg...
|11
|612
|26
Customer Relationship Management Strategieslg...
|12
|2821
|40
An Evaluation of Zoho CRM – does it comply with CRM theory?lg...
|13
|2392
|160
Customer Relationship Management Conceptlg...
|13
|720
|75
Adapting to New Technology: Challenges and Recommendationslg...
|6
|1156
|74