Organizational Change Management Strategies
Added on 2020-03-07
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Running Head: Manage Change Manage Change
Manage Change 1ContentsIntroduction.................................................................................................................................................2Lewin’s Force Field Analysis.........................................................................................................................4Beckhard’s Change Plan..............................................................................................................................5Thorley’s Model of Change..........................................................................................................................6Kotter’s model of Change............................................................................................................................7Conclusion...................................................................................................................................................9References.................................................................................................................................................10
Manage Change 2IntroductionAccording to Burnes (2012) change management refers to the process of transformation of organization’s current working into more better and innovative way, so that the future objectives of an organization are fulfilled (By, Burnes, & Oswick 2012). The author also believes that change management is a complex process performed by the companies which has rigid obligations to follow. In contrast to this notion some exerts exclaimed that change management do not need any blue print or standardized form to apply in an organization. In basic words, change management in an organization is adoption of an idea, procedure by the company to make an effective change in the organization and its performance. The change in management shall be new and shall redefine the statement and management of the organization (By, Burnes, & Oswick 2011).Change is an externally driven process, also the terms corporate transformation and organizational transformation are words which are used as synonyms. Thus through this statement it can be understood that for any change in the management of the company firstly the organization need to adapt that change from the corporate environment of the market. the changemanagement is a mere term used to make innovation and implementation plan in the internal management which shall influence the external factors of the company’s well and shall give effective profit to the organization (Gassmann, Enkel, & Chesbrough 2010). There can be different aims for different organizations for which they shall initiate management change but the major reason for which change in management process is applied is the need to implement a structured plan for successful globalization and innovation of business. Activities such an e-commerce, use of social media for promotion effective HRM techniques are a part of
Manage Change 3the change management process only (Chatenier 2010). The change says that if business environment and the companies experience so much variation and change in their daily process, then they shall adapt the capability to change according to that change present in the environment. A flexible organization will grow more than an orthodox and rigid form of organization. It is a clear fact the all organizational environments are fluctuation and to survive in that kind of environment, the companies also need to work according to the market conditions.Then the need of change management appears in an organization (Bogers & West 2012). There are many types of change management process and models present in the environment but an effective management change has four basic steps to perform which explained below:Recognition of change in broad business concept: this is the kind of change identified in the internal process of the organization. The change management also includes the competence of the company to adjust their employee according to change because they are the only source who regulate change in the organization (Poff & Zimmerman 2010). Response to fluctuation as per company’ need: under the change management process firstly the company needs to analyze the market conditions prevailing in the environment.Further according to those conditions the management of the company needs to initiate responses to those changes. Further the company shall plan to amend the changes in the organization (Hayes 2014). Preparation of employee development plan for training: any change in the organization is accepted and implemented by the employees of the company (Serenko & Bontis 2017). The employees of an organization are regarded as the most important asset of the organization. Thus, the company makes a program for the training and
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