Change Management in Al Amal Polyclinic: ADKAR Model and Kotter's Eight-Step Model

Running head: CHANGE MANAGEMENT
Change Management
Name of the Student
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Author’s note

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Executive Summary
The purpose of this assignment is to provide an understanding of the factors and the dynamics
associated with change management in a business organisation. In order to conduct the study, Al
Amal Polyclinic has been chosen as an organization to build the case study. Two change
management models have been chosen ADKAR model and Kotter’s eight-steps in order to base
the change management study. The two changes that are recognized to be implemented in the
company are expansion of the business and incorporating performance management framework
in the process of business.

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Contents
1. Introduction..................................................................................................................................3
1.1 Overview of Al Amal Polyclinic...........................................................................................3
1.2 Background to change...........................................................................................................4
2. Need for change in the Organization...........................................................................................4
2.1 The factors that drive the need for strategic change..................................................................7
2.2 Critical evaluation of the resource implications for not responding to these changes..........8
3. Two change management models................................................................................................9
ADKAR model of change management......................................................................................9
Kotter’s 8-step change model....................................................................................................12
3.1 Evaluation of the relevance of these models in the chosen organization............................14
4. Change management strategy....................................................................................................15
4.1 Role of the stakeholders.......................................................................................................17
4.2 Strategies to overcome resistance........................................................................................18
5. Recommendation and conclusion..............................................................................................18
7. Reference List............................................................................................................................20

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1. Introduction
Any business organisation operates in two environments, internal and external. The
company can manage the internal factors of the company but in order to overcome and use the
dynamics of the external business environment the company requires strategic management
approaches. There are several academic researchers who have developed concepts and models of
strategic management in various aspects (Hayes 2018). Change management is a part of strategic
management as an organisation is expected to develop and grow keeping the factors of the
external environment aligned. Change management is the process by which companies take
decisions based on logical reasoning in order to initiate and implement change in anticipation to
receive positive outcome (Hayes 2018). Change is initiated by a company to improve the
existing circumstance, improve the performance, and understand and employee the scope of
growth and development. In order to understand the implications of change management in a
polyclinic of Saudi Arabia this assignment is undertaken.
1.1 Overview of Al Amal Polyclinic
The company was established in 2000, and over the years the company has garnered
considerable goodwill in the industry among the stakeholders but providing the clients with high
quality services. It is now one of the largest private healthcare groups in Saudi Arabia. The
company has incorporated change and development with the help of innovation in order to
provide the customers with specialized services in various categories. The employees are
considered as one of the major strengths of the company. The management is focused on the
quality of the services that they provide their customers in order to ascertain their growth in the
future. The company operates on several values and principles like ethics, quality, diversity,
empathy which make up the culture of the company (Alamalclinic.com 2018).

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Mission of the company
To provide a wide range of high quality health care services which is aligned with the needs and
requirements of the people of Saudi Arabia and other GCC countries.
Vision of the company
To maintain premium quality health care services at an affordable price and also to keep up with
the international medical standards (Alamalclinic.com 2018).
1.2 Background to change
Change in implemented in the company in order to grow and develop the process and
services. As the organisation strive to meet the needs and requirements of the customers, they
keep on implementing and initiating changes in the technology used, procedures in general as
well as in order to provide a platform to improve the performance of the employees. Change is
also implemented in the company in order to keep the process aligned with the international
standards of health care services (Hayes 2018).
2. Need for change in the Organization
The factors in the external business environment are also the reason the company has to
keep changing. Factors like Politics, economy, society, technology and legal impact the strategic
management decisions taken by the company (Langley et al. 2013). The management of the
company is in constant analysis of these factors so that they can recognize a scope for
improvement, mitigate any risk, work on the strengths in order to meet the threats in the
environment etc. The strategic decisions taken by the management of any organisation is based
on the objectives that are set (Van der Voet 2014). Depending on the resources that the company

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has the management takes decisions of change (Cabrey et al. 2014). Change can be initiated in
the process or a change in the product or service portfolio. Al Amal is an organisation that has
the opportunity of expansion of the services they provide, as a polyclinic there are a wide range
of services that the company can adapt. As a new company there is need for changes in order to
expand and improve the services of the company (Matos Marques Simoes and Esposito 2014).
Though Al Amal is an organisation that has been trying to incorporate a number of
services in their portfolio, there are a number of others which are yet to be added. The company
has a number of opportunities in terms of expansion of the service and this requires a big
investment. In order to expand the services the company will require resources in terms of
technology, space and people along with several other aspects (Helfat and Martin 2015). The
process of expansion of the services is changes that will help the company reach out and meet
the requirements of the customers better as it will be easier for them to find require service under
one roof. As a company which can be placed in the growth stage, change is a part and parcel of
the management. With the help of change in various aspect of the company not only in the
services the company can achieve the objectives and cater to the customer’s requirement
(Alamalclinic.com 2018).
The human resource department in any organisation is an essential part of the business
process. The role of the HR department is not only restricted to hiring of people but also extends
to anything associated with the people of the organisation. Al Amal also needs to employee
management changes in the process of the company, first of all it is important to focus on the
performance management of the employees so that they can improve and develop in their career
along with the company. Managing the performance of the employees is an essential part of the
human resource department. It ensures motivation among the employees as well as bestows trust