Change Management.

Running Head: Change Management
Change and innovation

Running Head: Report
Table of Contents
Introduction......................................................................................................................................2
Analysis of change management approaches..................................................................................3
Assess the quality of the change agent’s work activities.................................................................5
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
1

Running Head: Report
Introduction
The paper discusses the change takes place in a chosen company and here, the selected company
is Apple Inc. from the United States and the headquarter of the organization is located in
Cupertino, California. The organization is a technology-based company who designs, retails and
develops consumer electronics along with the mode of online services as well as embedding
computer software. Moreover, the company is considered to be one of the most popular brands
on Facebook, Google, and Amazon. Recently, Apple is facing an organizational problem which
needs to be fixed with the help of the change management process. A change process is a
management process undertaken by the organizations to bring development and improvement in
the business process. The organizational problems of Apple are employee motivation issues,
high-competitive environment issue, productivity, and cost-cutting issues. The Change
management is the process of Apple which needs to be part of corporate planning and it needs to
be efficient. Besides that, the leaders associated with the change should work with departmental
leaders and HR department to develop a business culture that accepts change. The leaders can
implement this by maintaining communication with Apple’s employees and implement
comprehensive training approaches to the individuals in organizational changes. The paper
discusses the change management approaches and it also assessed the quality of the change
agent’s work activities.
2

Running Head: Report
Analysis of change management approaches
As discussed earlier that Apple needs a change due to some organizational problems, such as
workplace cultural issues, high-competitive environment issue, motivation issues, productivity,
and cost-cutting issues.
We know that there are three types of change by which organizations, such as Apple can perform
the change management activities. The three change management types are developmental
change, transformational change as well as transitional change. When the management of Apple
needs to make developments on the current workplace condition then developmental change
comes into the function while transitional change occurs when the company needs to implement
an absolutely new course of activities. Besides that, when the management needs to shift the
business culture out of the past underlying processes and strategy to a new one, transformational
change comes into function (Galli, 2019).
Currently, Apple is operating under the leadership of Tim Cook and the company continues to
improve its cultural characteristics for maximizing HR support for business significance in
various markets internationally. The organization shaped its corporate culture and used it as a
tool for strategic management and accomplishment. During working hours, the employees were
feeling stressed and they demanded for flexible working hours. Due to this, their motivational
level was going down and the organization was facing a huge loss in their production structure.
Thus, these situations were posing a competitive threat to management. Moreover, the
organization is also facing workplace cultural conflicts and the communication process was
becoming weak (Czichos, 2014). Therefore, Tim Cook decided to bring a change in the
workplace for strengthening communication system and avoiding cultural conflicts. The vision
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