Recommendations for Change Management in Lakeland Wonders Case Study

You’ve offered an account of LLW and the proposed change, but it is not like any other
understanding I have come across.
It is important to read and digest the case study, and it is really important to carefully read
the questions required by the assessment.
You have not provided evidence of learning in change approaches, culture definition, and
lightly touch on PEST and stakeholder maps.
I am open to have a conversation with you about resubmitting this assessment, with a
maximum of 50% grade, if you would like to try again. Please contact me on 0400885664 if
you would like to learn more and try again.
Depth of understanding of theoretical
perspectives of change concepts; use of
references to support the argument
3 /14
Application of change theories and models
in the Lakeland Wonders case 3 /16
Quality of recommendations 2 /6
Organisation, structure and presentation 2 /2
Evidence of reading and APA7 referencing
style convention followed 2 /2
TOTAL 12 /40
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Word Count: 2500
Report Title: Assessment item 2 – Case Study (Nature of Organisational Change)
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Table of Contents
1. What are the reasons for the organisational change project for Lakeland Wonders?
What change approach has been adopted by Cherry Hailstorm? Is there a different
approach that might have been better? ..............................................................................
3
2. Critically apply either the PEST-based framework or the McKinsey 7S framework to
analyse the need for change in Lakeland Wonders case...................................................4
3. What type of organisational culture would you say is evident in the Lakeland
Wonders case? Justify your
argument...................................................................................................6
4. Prepare to map the stakeholders at Lakeland Wonders. Who are they and where do
they belong on the map as shown in figure 7.1 in your textbook? Justify each of the
stakeholders’ position.............................................................................................................7
5. Discuss three major recommendations with justifications that you could provide to
Cheryl Hailstrom, the new CEO of Lakeland Wonders for the success of the change
initiative....................................................................................................................................9
6. References..............................................................................................................................11
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Question 1:
What are the reasons for the organisational change project for Lakeland Wonders? What
change approach has been adopted by Cherry Hailstorm? Is there a different approach
that
might have been better?
The CEO of Lakeland Wonders company, Cheryl Hailstrom wants to initiate a change within
the company in order to enhance the operation capacity into offshore markets. The main
reason behind initiating this change is to enhance the competitive position of company by
taking advantage of manufacturing on a larger scale. This will allow the organisation to gain
insight about new technologies as well as cheap labour resources of the country like China.
In addition to this, the establishment of manufacturing units in foreign countries like China
will enable the company to increase its market share which will directly lead to the greater
generation of profits. Moreover, the main reason for implementing this change by the CEO
is to minimise the cost of its wooden toys products so that it can gather the attention of a
large number of customers in the most effective manner.
In order to implement the change within the firm, the CEO has decided to invest more on
adopting aggressive advertisement strategies so that the organisation can target the needs
of customer. Apart from this, the CEO also opted for building new packaging ideas in order
to effectively draw the attention of a maximum number of customers.
The CEO has also said that optimising supply chain channels will allow the firm to make
faster deliveries to the customer even on holiday time and meeting their demands in the
most appropriate manner. Most importantly, for initiating the change management
initiatives, the CEO will change her leadership style by putting more focus on persuading as
well as motivating team members to achieve change objectives in proper manner. In
relation to this, the CEO will also become more open towards hearing the main problems of
people and will also attentively listen to the diverse viewpoints made by its team members.
Moreover, the CEO will also focus on linking the objectives of team members with the vision
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