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MGT435 Organizational Change Management AT&T

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Organizational Change (MGT 435)

   

Added on  2020-02-19

MGT435 Organizational Change Management AT&T

   

Organizational Change (MGT 435)

   Added on 2020-02-19

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Running Head: CHANGE MANAGEMENT 1Organization Change Management at AT & T
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CHANGE MANAGEMENT 2Table of ContentsIntroduction......................................................................................................................................4Company Overview.........................................................................................................................4Diagnosis.........................................................................................................................................5Kotter’s 8-step Approach.................................................................................................................5Increase urgency..........................................................................................................................6Building a strong guiding team....................................................................................................7Develop a strategy and vision......................................................................................................7Communicate the vision for change.............................................................................................8Eliminating the barriers and empowering the actions of employees...........................................8Create short-term wins.................................................................................................................8Associating the gains and generating more changes....................................................................9Make the change stick and present new change methods and approaches in organizational culture...........................................................................................................................................9Conclusion.......................................................................................................................................9References.....................................................................................................................................10
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CHANGE MANAGEMENT 3Introduction Change management is a process of renewing the structure, direction and capabilities of organization to serve the transforming needs and requirements to its internal and external customers. There are so many authors, who defined the change as a feature that is always available in organization’s life. In today’s competitive business environment, each and every organization make changes and these changes take them towards success or failure. It depends on how the company interprets the change and implements the change plan in the organization. Sometimes, some large organizations need changes in their processes and systems to get success in this competitive era. The organization, which is taken into consideration here, is a telecommunication service provider, i.e. AT & T. It includes the change plan of AT & T for implementation of change according to the needs of organization. In this, the report diagnoses the needs for changes in the organization. After examining the scope for change, it implements the Kotter’s 8 step model to adopt the changes at AT & T organization. This model will help the organization in implementing change effectively and successfully. Company Overview AT & T is a holding organization that is engaged in providing telecommunications and Information Technology entertainment services. The organization operates its business in different segments, like; Entertainment Group, Business Solutions and Consumer Mobility. AT & T is American Corporation that fulfills the household needs worldwide, like; satellite, phone, television and telecommunication networking services. With the growth in the economy, the population is shifting from dial-up connection to internet services. Originally, the company was established in 1882 as Southern Bell Telephone Company, which is subsidiary of Bell TelephoneCompany. Later, it was named as AT & T Corporation (AT&T Inc., 2017). In the beginning, AT & T operated its business having monopoly in the market and struggled for acceptance from US market. At that time, it was a business that developed several inventions over the decades, such as; transistor and communication or networking by using satellites and many more things. This company came by purchasing firms, such as; Western Union Telegraph
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