The Changing Face of Retail Sector: A Study on Tesco
VerifiedAdded on 2023/06/15
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AI Summary
This research study aims to analyze the challenges faced by major supermarkets in the UK from new entrants, with a focus on Tesco. It also evaluates the major strategies used by Tesco to gain their position in the market and attract customers. The research methodology used is quantitative, with a questionnaire as the primary data collection method. The data will be analyzed using frequency distribution method. The research has ethical considerations and limitations, and a timeline has been provided for the completion of the study.
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