Marketing Problems in Tesco

RESEARCH PROPOSAL

TABLE OF CONTENTS
ABSTRACT....................................................................................................................................3
Aim & Objectives........................................................................................................................4
Research Question.......................................................................................................................4
Background..................................................................................................................................4
Rationale......................................................................................................................................5
Significance.................................................................................................................................5
Literature Review........................................................................................................................6
Research Methodology................................................................................................................8
Research Plan.............................................................................................................................12
REFERENCES..............................................................................................................................14

ABSTRACT
The research will completely be based on the marketing issues arising in the retailer firms
of UK including Tesco which is considered as the market leader in retailer market of UK. The
marketing activities affect the growth and the success of the companies greatly which is why the
topic of the research will going to help all the retail firms and the stakeholders involved in them.
The primary and secondary data collection methods are used including the questionnaires for
collecting primary data and literature review for presenting the secondary data. This data is
analysed through thematic analysis. These methods prove to be helpful in achieving the research
objective and gaining in-depth insights about the marketing issues and the ways in which they
can be resolved. Various recommendations are highlighted which will help the retail firms of UK
including Tesco to meet up the marketing challenges.
3

Title: Marketing Problems in Tesco
Aim & Objectives
Aim: To explore the marketing issues faced by the well-known retailers in UK. A study on
Tesco.
Objectives:
 To evaluate the concept of marketing in the retailer firms of UK.
 To examine the marketing issues faced by UK retailers like Tesco.
 To analyse the challenges which are faced by the retail companies while doing the
marketing.
 To recommend various strategies which can be used by the retailers of UK in order to
meet up the challenges (Pantano and et.al., 2020).
Research Question
What are the marketing issues faced by the well known retailers of UK such as Tesco and the
recommended strategies to solve those issues?
Background
Marketing is the process which includes the activities undertaken by the company for
promoting the selling or buying of particular product or service. This includes the selling,
advertising as well as delivering the products to other businesses or consumers. It helps in getting
the customers or potential clients who are interested in the products and services of the company.
This mainly focuses on the market study and the consumer behaviours which help in analysing
the commercial management for attracting, acquiring and retaining the customers by fulfilling
the needs and wants of the customers. Marketing plays a very important role in increasing the
profitability of majority of the companies. Though, marketing contributes in the success of the
companies but there are various issues faced while marketing of the products and services
(Vasiljevic and et.al., 2018). Marketing issues or the problems are basically the choices of
fundamental policy or the challenges which are critical and these are addressed for helping the
company to achieve its vision. Tesco is the largest food retailer in UK and is based in UK. It is
4