Charity: A Company Report on Macmillan Cancer Support

Charity

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1- Company report....................................................................................................................1
Introduction to company.........................................................................................................1
What macro factors need to considered in UK.......................................................................1
What micro factors need to considered in UK.......................................................................1
Three main target audiences of the brand...............................................................................2
How is the brand positioned...................................................................................................2
Develop the marketing strategy..............................................................................................2
Part 2- Personal employability reflection........................................................................................3
Personal Development Plan....................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDICES.................................................................................................................................7
Pestle analysis.........................................................................................................................7
Micro environmental analysis................................................................................................7

INTRODUCTION
Charity is basically a non profit organisation that has worked for the people and by the
people as per consideration of societal benefits and advancement. It is processed as per collection
of funding that is collected from public as per their welfare (Abdullahi, 2019). The report below
is based on Macmillan Cancer Support as it is a charity that works for people who are affected
from cancer. The report below dependent over two parts, part 1 consists of company report
which include introduction, macro and micro environment that has potential impact on firm.
Furthermore target audience and brand position is developed in terms of marketing strategy.
Moreover, personal development plan is considered.
MAIN BODY
Part 1- Company report
Introduction to company
Macmillan Cancer Support is one of the most largest British charities that has provide
adequate specialist in health care, financial support and information that provide care to people
those are affected by cancer. It usually looks like emotional, social and practical impact as for
that charity conduct various challenges with have a revenue generation of
£218.4 million.
What macro factors need to considered in UK
The current situation of Macmillan Cancer Support conduct Virgin money London
marathon 2021 that helps other people to get over from diagnosis as with this better level of
involvement is processed (Dickey, 2020). In addition charity gets worked with support of
healthcare professionalism that provides more opportunities to patients.
What micro factors need to considered in UK
Macmillan Cancer Support also gets supported with the services of breast cancer in which
nurses as make adequate support as from screening to diagnosis. In this informed decision is
taken within the charity as in order to offer effectual care and treatment to patients. The charity
also offer practical and emotional support that assist women in terms of mastectomy paediatric
nurses that also help children to get over from cancer and to its family as well. It includes
1