Impact of Macro and Micro Economic Factors on Cancer Research UK

Economic and Financial
Management
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Executive Summary
This report is aimed at assessment of micro-economic and macro-economic factors that
impacts a charity organisation. Cancer Research UK has been chosen for assessment in this
report. It is one of the leading cancer research organisation in UK and has a stable brand image
but of lately, due to financial uncertainty and pandemic, it is facing loss in voluntary donations
which is creating financial issues for it. This report first focuses on finding impact of macro-
economic factors and therefore, PESTLE analysis has been performed. It was observed that
external environment has significant impact and it is very important to analyse those impacts so
that charity organisation can make according changes in its financial management. Further, it
focuses of finding impact of micro-economic factors and therefore, SWOT analysis has been
observed. Strengths and weaknesses of its resources has been determined so that company can
develop necessary amendments in its financial process which has been primary cause of
development of financial issues in it. Lastly, conclusion and recommendations has been made
which can be adopted by organisation to mitigate issues arising in front of it.
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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Environmental Analysis...................................................................................................................4
Analysis of Macro environmental factors that impacted Cancer Research UK(CRUK)............4
Analysis of Micro environmental factors and their impacts on Cancer Research UK...............5
Recommendation and Conclusion...................................................................................................7
References........................................................................................................................................8
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