SWOT Analysis and Communication Plan

Running head: CHCCOM003
Assessment task 1: SWOT
analysis and communication
plan
0

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 1
Step 1 SWOT
Strengths Weaknesses
 Effective use of the formal verbal and
non-verbal communicational
techniques
 Excellent relationships with the
employees by clear communication
strategies
 The firm retains multi sources of
income like corporate donations by
the help of electronic communication
 Effective use of digital
communication strategies by the
brand
 Lack of modernization of
communicational activities
 Lack of verbal communication
strategies through digital platforms
 Lack of brand recognition through
digital platforms and on social media
 Less engagement with the
stakeholders through digital media
 Lack of strong trust between the
society by non-verbal communication
Opportunities Threats
 Developing the latest sub-brand on
digital media to attract youth
 Empowering youths by incorporating
the use of digital communication
platforms like Twitter and YouTube
 Creating and developing more
attractive activities via visual
communications to bring more
audiences
 Expansion of the brand name across
Australia by social and digital media
platforms
Use of latest digital platforms by
competitors
 Increase in the number of non-profit
firms via social networks as
competitors
 Rules and legislation by the
government sometimes affect the firm
 Impact of rules and regulations in the
future execution of the
communication process for salvation
army
Step 2 Gaps

DEVELOP WORKPLACE COMMUNICATION STRATEGIES 2
The SWOT analysis helped in identifying the desired gaps within the communication strategies
of the salvation army. There should include effective utilization of the different forms of
communicational strategies including the electronic and the digital media (Gabler et al., 2017).
One of the critical gaps is the prevalence of communication barrier which restricts the
implementation of the different communication needs. One of the other reason is the resource
barrier which is not supported with the financial and managerial resources along with the human
resources (Grégoire, Salle and Tripp, 2015).
Moreover, the communication strategies were not linked directly with the goals of the firm. The
development of the smart communication objective was considered to be vital as it can
contribute towards evaluating the effectiveness of the entire work processes. One of the gaps
was identified regarding the message development which can be enhanced with the help of
proper statistical approaches (Karjaluoto, Mustonen. and Ulkuniemi, 2015).
Step 3 Three strategies
Role title Frequency Channel of
communication Strategies/notes
Telephonic and
digital media
platforms like
YouTube and
Twitter
Weekly
High-level
involvement via
telephones to
communicate.
Twitter will be used
for expressing
critical non-
confidential
messages with the
people associated
with the firm.
The preference will
be to see the
approved files with
essential notes and
discussions.
Effective Emails Daily Progress update via Final approval on the