Promotional Communication Strategy Development

This assignment tasks students with creating a comprehensive promotional communication strategy. The plan must outline the key objectives, target audience, chosen communication channels, and a detailed budget breakdown for essential elements like projectors, bulbs, and audio equipment. Furthermore, students need to identify potential risks associated with their strategy, such as data security breaches, and propose mitigation measures. Finally, they should develop a distribution plan to effectively disseminate the promotional materials.

CHC52015 Cluster 2: Written Assignment
This assignment will contribute to your final result for the following two (2) units:
 CHCCOM003 – Develop workplace communication strategies
 CHCGRP002 – Plan and conduct group activities
Before completing and submitting this
assignment, have you:
☐ Accessed the learning resources in Step 1?
☐ Watched the presentation for this cluster?
What you have to do
In this assignment, you are required to complete Parts A and B.
 Part A – Develop a communication strategy
 Part B – Create a digital promotion strategy for your workplace
How you will be assessed
These unitsare competency based. In order to be deemed competent in these units you
must satisfy all elements specific to the units and the essential knowledge and critical
aspects of assessment in a range of situations. The assessment has been developed to
cover these criteria and your OTEN teacher will review all your work and assess your overall
result to deem you competent.
Please reference your work. Referencing guides are available in the Guidelines and
information area on the OLS.
Task
The community sector relies heavily on promotional communication strategies to seek
funding from the community as well as to promote their services to clients. The success of
the promotional communication strategy greatly depends on research done within the
workplace about the service provided and its target audience.
This assignment is focused on promoting your workplace to a targeted audience. Your target
audience needs to be either the clients of the organisation or the surrounding community.
You will need to develop a message that you wish to convey to your target audience. Your
message could be focused on requesting community support (via funding etc.), it could be
focused on promoting your services to the clients, or it could be an important message to the
community about a social issue which your organisation frequently comes across (i.e.
promoting the issue of domestic violence to the community encouraging clients to seek
and/or attend the centre for support).
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Part A
Using the form provided at the end of this assignment, develop a communication strategy for
your workplace. You will need to undertake some research within your workplace and of its
clients to complete this form correctly.
Part B
Create one (1) digital promotional strategy for your workplace. This can be one of the
following:
 Press release
 Email campaign
 Promotional flyer
 Slide Show (maximum of 5 slides)
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Communication Strategy
Use this template to help you plan your digital promotional communication strategy. Ensure
that you answer all questions thoroughly. You will need to conduct some research about
your workplace (organisation) and your target audience.
Background of the organisation
Briefly describe the organisation – What is the role of this organisation in the community?
What services does it provide? Who are the clients?
The Australian Multicultural Community Services Inc is an organisation that provides
extensive support to the aged people and the refugees. It helps the refugees to adjust to the
new place and stands by them at every step of their way.
It’s speciality lies in its ability to handle clients belonging to different kinds of multicultural community.
There is also a volunteer visiting program in which volunteers visit the homes of the old people in
order to check whether they are facing isolation (Brookman-Frazee et al. 2016).
The clients are mainly the aged people who do not have people to take care of them.
Describe how the organisation currently promotes its services. Name one promotional
strategy which is not very effective and explain why.
The organisation currently promotes its services by taking recourse to online marketing. They have a
website where those aged people who want to become a part of their organisation can log in, in order
to become a member (Foot et al. 2014).
It is not very effective because the old people are not so tech-savvy and they cannot easily
use the platform of social media.
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Communication objectives
Outline at least two (2) objectives you want to achieve through your promotional
communication strategy. When documenting your objectives, consider things such as;
whether you are wanting to raise awareness or understanding of a common issue that your
organisation deals with (i.e. the under-reporting of domestic violence) or whether you are
wanting to build support for the organisation through funding or simply because you need
clients to be aware of your service. Also consider the weaknesses of the current promotional
communication strategies and how you could address these.
Ensure that your objectives are SMART:
(SMART – specific, measurable, achievable, realistic and time-bound).
With the help of promotional communication strategy, I would like them to know about the
fate of these people who lie uncared in their home. They should be able to understand that
an organization like Australian Multicultural Community Services Inc can lend their valuable
service to remove the loneliness and isolation out of the lives of these people.
The communication strategy will help to raise funding from people who are rich and
powerful.
Target audience/s
A targeted audience are those people who your promotional communication strategy needs to reach.
In approximately 200 words describe your targeted audience. In this assessment you need to
consider aspects such as different cultures, people with disabilities, age range, social issues etc. You
will need to demonstrate research in this answer.
My targeted audience will be the people in the malls and people who are at the clubs. The
people who have gathered at the local market will also be my target audience diring my
promotional communication strategy. They would be informed about the presence of an
organisation that can provide them with all kinds of support and aid that can help in removing
the gloom and isolation from their lives. The communication strategy should reach people
belonging to different cultural back ground and irrespective of the age of the people.
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Key messages
List at least three (3) key messages that you want to include in your promotional
communication strategy. Be mindful that they need to be based on the objectives as well as
focused on the targeted audience.
The three key messages that I would like to highlight with the help of my communication strategy is
that the old people should not feel abandoned, those who have been the victim of domestic violence
can be assured of regaining their mental health and those who are critically ill would be well cared for
in our organisation (Hensel, Lunsky and Dewa 2014).
Budget
List at least 3 aspects of your communication project that will need to consider a budget.
The three aspects that will require budget is that of projector, replacement bulb, mouse pad,
microphone and video adapter.
Risks and issues
Detail any issues that may negatively impact on the success of your promotional
communication strategy, i.e. not enough resources for the distribution of the digital
communication strategy, organisational privacy and confidentiality may be compromised etc.
Outline how each of these risks could be reduced.
The presentation has to be shown to people so that they get exclusive knowledge about the
organization. An important question is which measure would be taken recourse to spread the power
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point among people. Wrong people may get to know about the organization thus threatening the
security of the organization (Taylor et al. 2014).
A blasting of an e-mail can help the people to know about a meeting that would be held on a specific
day and at a specific time where the presentation would be shown. By taking recourse to this policy,
The organization can be protected from external threats.
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References:
Brookman-Frazee, L., Stahmer, A., Stadnick, N., Chlebowski, C., Herschell, A. and Garland, A.F.,
2016. Characterizing the use of research-community partnerships in studies of evidence-based
interventions in children’s community services. Administration and Policy in Mental Health and Mental
Health Services Research, 43(1), pp.93-104.
Foot, C., Sonola, L., Bennett, L., Fitzsimons, B., Raleigh, V.S. and Gregory, S.,
2014. Managing quality in community health care services. King's Fund.
Hensel, J.M., Lunsky, Y. and Dewa, C.S., 2014. Staff perception of aggressive behaviour in
community services for adults with intellectual disabilities. Community mental health
journal, 50(6), pp.743-751.
Taylor, N.G., Gorham, U., Jaeger, P.T. and Bertot, J.C., 2014. IT and collaborative community
services: The roles of the public library, local government, and nonprofit entity
partnerships. International Journal of Public Administration in the Digital Age (IJPADA), 1(1), pp.91-
107.
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