Transforming Chester into a Tourist Destination

Running head: TOURISM DESTINATIONS
Transforming Chester into a Tourist Destination
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TOURISM DESTINATIONS 2
Tourism Destinations: Transforming Chester into a Tourist Destination
Introduction
Business success is highly depended on the progressing of the surrounding and related
investments. It is therefore important to rely on business research findings to build up firm
objectives which have a greater chance of thriving through the competitive environment. In this
case, Chester will rely on the tourism analysis report for the UK and the rest of the world to
develop the specific objectives which would be incorporated in the big plan of making the city
into a major tourist attraction site. In order to achieve this goal, it will be important to understand
characteristics of the most visited places in the world, hence being able to upgrade Chester into a
better place. Also, average income acquired through tourism in the best performing places should
also be identified so that the Chester tourism board understand the limits of achievable objectives
based on timeframes (Robinson, Lück & Smith, 2013).
There are different types of tourism which should be highly focused to improve income
within specified areas. First, inbound tourism is very important to encourage people to appreciate
their environment. In this process, other people from the neighbouring cities, countries and
continents will learn about the goodness of the place, hence making visits. As a result, the
specified place becomes a tourist attraction site. Within a short period, Chester will have
developed into one of the leading tourist attraction sites, only if the board identifies and develops
unique areas within the city which can be globally advertised as tourist sites. Otherwise, it will
be hard for people in different areas to learn about the beauty of a place without having adequate
information. Before Chester develops into this level of identifying and advertising the tourist
sites, it will be advisable to make evaluations of the city in comparison to other tourist areas

TOURISM DESTINATIONS 3
within the country. Also, the average amount which tourism contributes to the UK’s GDP and
economic growth should also be used as a basis of understating the business.
Therefore, this paper includes an analysis of the UK’s tourism and the rest of the world,
focusing on several characteristics such as a number of tourists received and the amount tourism
contributes to the economy.
Most visited areas around the Globe
The statistics on the most visited areas across the globe should be used as a reference to
understand their characteristics, hence making possible improvements to the areas of interest. In
the same sense, understanding the human psychology and their likes will be a great move on
making a successful tourist centre. According to the world atlas (2017), France is the most
visited country in the whole world. This is because of the numerous tourist sites like Paris city,
the Alpine mountains, ski resorts, spectacular gardens among many others. Based on a personal
evaluation, I can affirm that France made a discovery on its tourist attraction sites and developed
them effectively to attract tourists across the globe. The second most visited country in the globe
is the United States. The US has great cities such as Los Angeles, Las Vegas and New York
among other areas. There are also other tourist attraction sites such as the Yellowstone National
park and Grand Canyon. The other list of the top 10 most visited places in the world includes
Spain, China, Italy, United Kingdom, Germany, Mexico, Thailand and Turkey. The UK appears
in the 6th position within the list. Therefore, Chester can learn the uniqueness of these countries
and their tourist attraction sites, hence helping them to understand the key areas to focus on
making the city a tourist destination.